Just in the nick of of time – Gillette’s NEW FUSION PROSHIELD RAZOR

imageA recent study carried out by Gillette‘s own in house Research and Development department found we are doing our skin not only a disservice but damage in the way we are shaving. And why should we pay particularly any attention to this research ? Well, for over 110 years, Gillette has delivered precision technology and improved the lives of over 800 million men around the world while assisting them with products for their skin and grooming routines. It found most guys take on average 170 strokes every time they shave, now of them 170 strokes, up to 120 of them are re-strokes over the same area of the face. The problem being, after the initial strokes have wiped away most of the protective shave gel, which acts as a buffer between our skin and the cold metal of the blade.

Despite all of the advances in blade technology, many guys still experience some irritation, largely due to these re-strokes. Instead of expecting guys to change how they shave, Gillette decided it had to  make its best razor blades even better to shield guys from irritation. Their new Fusion ProShield razor with lubrication before and after the blades shields against irritation during every shave – no matter how many strokes he takes.

imageFellas have many grooming habits which ensure they are looking their best. But guys are often in auto-pilot mode doing these and other typical activities throughout the day, I means most of us are normally still fast asleep when we shave, the vast majority of the time. Some guy auto-pilot behaviours may include stroking their facial hair when thinking, sucking in their gut when seeing someone they are attracted to and taking a surprising number of strokes every time they shave. When it comes to shaving on auto-pilot, guys re-stroke over the same area, wiping away the shave gel. Shaving over the same spot without lubrication can cause skin irritation, redness and bumps that keep men from looking and feeling their best. That’s why the Gillette boffins dreamt up the Fusion ProShield, engineered to proactively shield against irritation, with new lubrication before the blades in addition to the Lubrastrip after the blades, while still delivering the closeness we desire and demand.

Such new features of this razor include, the thinnest, finest blade edges with less tug and pull on the skin, Blade Stability Bar maintains optimal blade spacing for exceptional comfort,  MicroComb to help guide stubble to the blades and two Lubrication Bar and stripe varieties in standard Yellow and a Blue chill with cooling technology.



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