We spend a small fortune on what we wear during the day, from the perfect tailoring to the latest trainers, but how much thought do we give to what we wear when we finally switch off? Enter Zed, a premium sleepwear brand making a compelling case for upgrading your night-time wardrobe, with technical innovation designed to support better sleep, comfort and recovery.
Sleep is the foundation of how we feel, perform and recover, yet most of us climb into bed wearing clothes that were never actually designed for the job. Zed aims to change that, combining high-tech natural fibres with precision design to create sleepwear engineered specifically for the body and skin during sleep. The ambition is simple: to support deeper, more uninterrupted rest and optimal overnight comfort, without compromising on that all-important second-skin feel.
At the heart of the brand is ZedCore™, a high-tech fabric engineered to move heat and moisture away from the skin, helping to create a more comfortable sleeping environment. And given that around 40% of people identify temperature as their main sleep disruptor, while the average person loses approximately 240ml of moisture through sweat each night and changes position around 50 times, there is clearly more to a good night’s sleep than simply finding the right side of the pillow.
Zed’s answer is a considered combination of fabric technology, ergonomic design and understated comfort. The brand claims its material is twice as soft as cotton, offers 12 times greater breathability and delivers four times better sweat management, alongside ten times less bacterial growth. Flat seams, carefully positioned stitching and a tagless construction are designed to minimise irritation, while the garment’s stretch and fit allow freedom of movement throughout the night. In other words, this is sleepwear that aims to work as hard as you do, even when you’re doing absolutely nothing.
The science behind the softness has also been put to the test. In a randomised crossover trial at Loughborough University, 10 of 11 participants reportedly preferred Zed over cotton after sleeping in both fabrics, while all 15 participants in a separate blind touch test favoured the Zed material. Garmin sleep scores were also 5.4 points higher when participants slept in Zed, according to the brand’s findings.
Zed has also enlisted specialist design expertise to ensure the technology translates into a genuinely comfortable garment. Kate Kallaway, whose apparel design career includes work with Lululemon, Rapha and Reebok, collaborated with elite sports sleep coach Nick Littlehales and a panel of sleep scientists. The result is a design focused on the details that matter: precision-placed seams, carefully engineered waistbands and cuffs, and a second-skin feel intended to be barely noticeable once you’re tucked in.
With a reported customer rating of 4.98 out of five stars, Zed appears to be building a following among sleepers who take their downtime seriously. And while the brand’s performance-led approach may sound more at home in a gym bag than a bedside drawer, the thinking is familiar to anyone who appreciates well-designed sportswear: the right materials, intelligent construction and a fit that works with the body rather than against it.
Because looking good is one thing, but feeling good is an altogether different proposition. Zed’s philosophy is refreshingly straightforward: Sleep. Feel. Function. And if the secret to a better tomorrow starts with what you wear tonight, perhaps it is time to give your nightwear the same consideration as the rest of your wardrobe.
