A great outfit deserves an equally considered finishing touch, and while most men understand the importance of a well-cut jacket, a quality pair of shoes or the perfect knitwear, fragrance is often the final piece of the sartorial puzzle. M&S Beauty clearly understands this, with the latest expansion of its Studio fragrance collection introducing four new men’s Eau de Parfums that take their inspiration from the timeless staples of the modern man’s wardrobe.
Following the successful launch of the Studio collection in June, M&S is building on its growing reputation for accessible, fashion-inspired fragrance with four distinctive new additions. From fresh and coastal to warm and woody, each fragrance has been developed around a particular menswear reference, translating familiar wardrobe favourites into an olfactory experience.
First up is Marine Haze, a fresh and effortlessly clean composition that takes its inspiration from the understated appeal of a favourite bomber jacket. Combining marine notes with white leather and geranium, it delivers a crisp, contemporary scent with a confident, easy-going character. Think relaxed weekend dressing with a little added sophistication.
For something altogether warmer, Amber Resin offers a richer and more refined proposition. Bringing together patchouli, sandalwood and aromatic notes, this fragrance evokes the tactile appeal of a well-worn suede jacket. It is a more enveloping composition, designed for those who appreciate depth, warmth and a little understated luxury in their everyday fragrance wardrobe.
Meanwhile, Cedar Vale takes a cleaner, more considered approach. Blending bergamot, green tea and cedarwood, it captures the comforting simplicity of pulling on a freshly laundered flannel shirt. Fresh, woody and effortlessly wearable, it is the sort of fragrance that feels equally at home in the office or over a relaxed weekend.
Completing the quartet is Mineral Tide, a more textured and rugged interpretation inspired by the enduring appeal of a chunky fisherman’s knit. Combining black pepper, sandalwood and vetiver, it offers a distinctive coastal character, balancing spice and earthy woods to create a fragrance with plenty of personality.
The latest additions arrive at an interesting time for M&S Beauty, which has been enjoying considerable success with its own-brand fragrance offering. Its Discover collection, for example, sold more than one million bottles during the first three months of 2026, demonstrating the growing appetite for quality fragrances at accessible prices.
The expansion of Studio further reinforces M&S’s ambition to establish itself as a destination for premium, fashion-inspired fragrance, bringing together considered compositions, contemporary scent profiles and the familiar language of menswear.
With the festive gifting season approaching, the collection also offers an appealing alternative to the usual Christmas presents, particularly for the man who appreciates a little sartorial consideration without necessarily wanting to spend designer fragrance prices.
Priced at £22.50 each, the new M&S Studio Men’s Eau de Parfums are available now in selected stores and online.
Four fragrances, four wardrobe essentials and one rather straightforward reminder: getting dressed isn’t just about what people see. Sometimes, the most memorable part of your style is what they smell.
