New York based global fashion house Coach was founded in 1941. Inspired by the vision of its British Creative Director Stuart Vevers and the inclusive and courageous spirit of its hometown, the brand makes beautiful products, crafted to last—for you to be yourself in.
One of these aforementioned products are fragrances. Their latest being Coach For Men Eau de Parfum, a bold new fragrance inspired by all of the unique layers that make each one of us. .
With its dynamic and bold pairing of spices, woods and florals, Coach For Men EAU DE PARFUM was inspired by the courage to embrace all sides of yourself. A celebration of your identity and all of the unique layers that make us who we are, it captures the house’s New York City energy, rooted in the spirit of living authentically. More than a fragrance, this new intense version of the iconic Coach For Men Eau de Toilette is an invitation to freely explore all sides of you.
The Coach For Men fragrance family is a collection of invigorating and sensual scents that capture the house’s New York City roots, rich heritage of craftsmanship and bold spirit of self-expression. Explored through signature scents such as Coach For Men Eau De Toilette, Coach Platinum, CoachGreen and Coach Blue, the collection’s layered fragrances combine citrus, warm and earthy notes.
The scent was crafted by perfumer Juliette Karagueuzoglou, who has collaborated with numerous high-profile brands, including Yves Saint Laurent, Salvatore Ferragamo, and Giorgio Armani, to name a few. This new fragrance opens with the citrus intensity of bergamot oil and the captivating spice of cardamom. The house’s boldest scent yet, the heart contrasts the warm floral scent of geranium with the woody complexity of cedarwood before drying down to the leathery tones of Saffiano leather and the timeless depth of warm vetiver.
The face of Coach men’s fragrance, American basketball star and style icon Jayson Tatum embodies the bold and expressive spirit of the house. His own identity as a sports hero, a trendsetter and cultural influencer mirrors the dynamic layers of Coach For Men. The accompanying campaign was shot by noted director and photographer Keizō Kitajima, the campaign captures an authentic day-in-the-life snapshot of Jayson Tatum as he reflects and explores in the house’s dynamic hometown, New York City. Intimate moments juxtaposed with reflective shots of the iconic cityscape evoke a universe of endless possibilities as Tatum advances on his journey.
“We are exploring the idea of scent as something rooted in self-expression. Coach For Men captures this spirit of optimism I feel we share with Jayson—that when we authentically embrace and express ourselves, anything is possible,” said Coach Creative Director Stuart Vevers.
“Fragrance is all about confidence. It’s an important way for me to express myself and will always be a part of my daily routine,” said Jayson Tatum.
