NEW ERA AND ORACLE RED BULL RACING REIMAGINE TEAM’S FIRST CAP TO CELEBRATE 20 YEARS IN FORMULA 1

Since 1920, New Era has been handcrafting the finest headwear in the world. Today, with apparel and accessories lines, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the globe. With over 500 licenses in its portfolio, New Era is the brand of choice in the worlds of sport, fashion, music and entertainment. The Company is headquartered in Buffalo, N.Y., and its products are sold in more than 80 countries.

For this season, New Era Cap, have announced a special headwear release with Oracle Red Bull Racing to celebrate the team’s 20th anniversary in Formula 1. The Retro Re-Edition cap is inspired by one of the team’s very first headwear silhouettes which has become a rare racing collectible over the two decades. The exclusive offering will be limited to a run of 400 individually numbered caps which come in a canvas co-branded collector’s dust bag.

The cap has already attracted plenty of commentary on social media after fans spotted it being worn in and around the paddock by VIPs and Oracle Red Bull Racing personnel.

The cap has been reimagined with New Era’s adjustable 9TWENTY cap and reflects the original design featuring intricate embroidery of retro team logos and the iconic ORBR dynamic bull covering one side against the recognisable team livery. The New Era flag in contrast red stitching is a new edition and featured on the left side of the cap.

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