Belstaff Adventuring into new territory

Since 1924, Belstaff has been synonymous with adventure. From traditional explorers to modern venturers, Belstaff caters to those who want to push every day to its limit. With almost a century of expertise under its belt, the London-based label has established a dedicated and loyal following, renowned for its rugged yet dapper collections that are rooted in the worlds of motorsports, aviation and the Navy. The brand’s signature jackets have been worn by the likes of Steve McQueen, Che Guevara and Sir Ben Ainslie, who is part of the brand’s ongoing social campaign this year.

Belstaff was created in 1924 by Eli Belovitch and his son-in-law Harry Grosberg and the brand name is actually a combination of Eli’s surname and his Staffordshire home. An avid traveller, Belovitch traversed the globe in search of innovative technologies. Returning to the UK having discovered Egyptian waxed cotton – and its applications for making breathable yet waterproof apparel – Belovitch laid the foundation of the next 94 years. And now, Belstaff has a permanent place in our wardrobes.

This season the brand launches a new proprietary fabric, Wave Dye for AW22 paying a modern tribute to a key source of inspiration for the brand this season – the ocean. The Wave Dye Nylon is made using 100% recycled materials and a unique hand-dying process to create a distinctive mottled two-tone effect that makes each garment unique and seen across Down filled jackets, overshirts and Belstaff’s signature Parameter jacket. The finish is also seen across fine merino knits, sweatshirts, T-shirts and accessories in amber, graphite grey, graph green and ocean blue. 

The ocean references continue in a core inspiration for the season: a Royal Navy Windproof Smock commissioned for the British Military in the 1970s. Design motifs from this archive style are reimagined through distinctive curved pockets, snaps, trims and stitching across outerwear and apparel.


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