Male grooming and plastic surgery have increased exponentially over the last decade; a 2021 US survey suggests the men’s skincare market share will grow to $18.92 billion by 2027, 6.2% up from the year before, plus a recent survey reported 31% of men were “extremely likely” to consider a cosmetic procedure.
Hair transplant and Cosmetic Surgery specialists Vera Clinic wanted to ascertain which beauty treatments and cosmetic procedures were most popular amongst men, so they’ve taken a look at search trends across male beauty topics.
THE MOST SEARCHED FOR MALE BEAUTY TREATMENTS 2020/21
Here are the main stories your readers may be interested in:
- Waxing is the most popular beauty treatment for men with 28,800 yearly searches
- This is followed by hair removal in general with 16,600 yearly searches
- Botox is more popular than facials amongst men, with 12,000 yearly searches vs 10,560
- Eyelash tints, eyelash extensions and laser treatments are the least popular treatments for men with 1080, 600 and 240 yearly searches respectively.
| Search term | Monthly SV | Yearly SV |
| waxing for men | 2,400 | 28,800 |
| hair removal for men | 1,300 | 15,600 |
| hair transplant for men | 1,000 | 12,000 |
| botox for men | 1,000 | 12,000 |
| manicure for men | 880 | 10,560 |
| facials for men | 880 | 10,560 |
| pedicure for men | 720 | 8,640 |
| eyebrow threading for men | 480 | 5,760 |
| eyebrow tint for men | 320 | 3,840 |
| spray tan for men | 260 | 3,120 |
| eyebrow wax for men | 260 | 3,120 |
| veneers for men | 170 | 2,040 |
| eyelash tint for men | 90 | 1,080 |
| eyelash extensions for men | 50 | 600 |
| laser treatment for men | 20 | 240 |
Hair removal seems to be a popular theme in men’s grooming, with waxing (28,800 yearly) and hair removal (15,600 yearly) the two top searches. Laser treatment (240 yearly searches) (method of hair removal) however comes bottom, so it seems men still prefer the more traditional hair removal methods.
A manicure is more popular than a pedicure amongst men, with 10,560 searches per year vs 8,640 searches per year.
Botox comes in the top 5 of the list, with botox for men gaining 12,000 yearly searches.
Commenting on the research, Waleed Taleb, business director at Vera Clinic said:
“We are noticing an increasing number of men coming in for plastic surgery. Hair transplants have of course always been popular amongst males, but we now offer small procedures in the clinic also such as botox, which more men are going for alongside their transplants.”
Would you consider Cosmetic surgeon ? We’d love to hear you opinions!
