Providing a zero-waste platform for today’s change-makers and angry young things; Hit & Run puts society under the microscope, and you need to check it out.
It’s setting out to take the slogan tee / sweater into the next decade at a time when there are so many issues that need discussing in the world.
Slogan t-shirts have reflected political and social discord for the last half century. Angry, determined young activists, designers and artists have used them to communicate deep and profound messages in a few simple words or pictures. They set out, often very successfully, to bring about social change. Some of the slogans and the issues they represent become part of the national psyche; most notably those designed by Katharine Hamnett in the 1980s.
Every collection is designed by someone who wants to make a difference and to inspire others with their message. All are exclusive to Hit & Run*, including works from emerging artists and more established names such as Matthew Miller, Jake Chapman, Pam Hogg, Elizabeth Ilsley, Kyle De’Volle, as well as partnerships with i-D and the RCA.
T-shirts and sweaters on the site explore themes including LGBTQ+ rights, gender and race issues, female sexual exploitation, capitalism and consumerism, popular culture, as well as shining an introspective light on the fashion and art world. The results are often tongue-in-cheek, witty, unapologetic (and uncensored!)… but always creative. The webpage reads less as a fashion e-commerce site, more an art gallery. You’ll find yourself browsing in a way you’ve not done before – so many voices and each of them communicated so uniquely.
Hit & Run was created by Mickey Ellis in 2020, as the antithesis to what he saw as a creatively barren and environmentally devastating fast-fashion industry, which he had worked in himself at the start of his career. Staunchly anti-fast fashion, the ethos of Hit & Run is that no one visiting the site needs new clothes. Everything is made to order, fair trade, and produced in organic cotton or recycled polyester. All designs are digitally printed using non-toxic ink, nothing is screen printed as the chemicals used are highly toxic and there’s zero plastic packaging.