Adidas we’ve all heard of but NIGO is not only a visionary creative behind Hunan Made, but also a multifaceted force whose talents include design, photography, curation and music production. The sharp strategist has a profound perspective on the multi-layered and ever-changing market structure of the fashion industry. He started Human Made as a personal project in 2010, and the label has built a reputation for uniqueness thanks to its authenticity, quality, and unconventional approaches to seasonality and marketing methods.
A special graphic logo can be found throughout the collaboration, created by the Human Made team exclusively for the adidas Originals by Human Made collection. The partnership aims to look towards the future of creation under the message “The future is in the past.”
This latest collection of footwear and apparel is centred around particular adidas Originals and Human Made color stories. Including a windbreaker, wind shorts, and graphic T-shirt, all items in the collection will be available in a choice of two color palettes, one inspired by the iconic tones of the adidas “Aqua” colorway, and the second inspired by the signature colorways used by Human Made. Also arriving in matching colorways, the Questar HM and adidas Equipment Racing HM round out the selection.
The campaign is fronted by brother and sister Yoshiaki and Michi. Affectionately known as the Yoshimichi siblings, the Chinese wunderkinds are the face of adidas Originals by Human Made FW21. This last instalment for FW21 follows up on two Japanese-exclusive surprise-drops from earlier this season; the Tokio Solar HM sneaker, which made a return in two new colorways, in addition to the Human Made x adidas Originals EQT Racing HM.