GYM+COFFEE is an Irish athleisure and lifestyle brand with a focus on building a sense of Community. They believe in facilitating fun things to do, an awesome crew to do things with and quality gear to do things in.
Since its inception in 2017, it has been producing high-quality, Irish-designed clothing offered through its e-commerce platforms in Europe, the UK, North America, Australia + New Zealand, as well as through its 7 retail Clubhouses in Ireland and the UK.
In 2020, it launched its first collection of sustainable athleisure products and continues to broaden its positive impact through partnerships with organisations, like, One Tree Planted, where it has committed to planting 50,000 trees to help with global reforestation efforts. With its Waste2Wear project it offers award-winning sustainable products, like, its carry-bags made from recycled materials and via social initiatives with partners, like, The Sanctuary Runners, it works with refugees and asylum seekers living in Ireland’s Direct Provision system.
It recently launched its latest limited-edition collection from sustainably sourced materials. The Kinetic Capsule, made up of three hero items, offers high-performance fabric suitable for the toughest of physical challenges.
Fusing innovation in design and eco-friendly fabric composition, the collection is produced using the Better Cotton Initiative (BCI), the largest cotton sustainability programme in the world. They ensure the fibre is grown in a way that protects and restores the environment, while also improving farmers’ livelihoods. The Better Cotton is combined with recycled polyamide which is certified to the Global Recycling Standards.
Choosing a manufacturer closer to home, Gym+Coffee partnered with the Valérius hub located in Portugal for their industry leading commitments to reducing their impact on the environment. With initiatives such as textile waste recycling, electricity generation from renewable energy sources and chemical free processes across their supply chain, the supplier has proven that sustainability is at the heart of their strategy.
It joins the Amárach range in the sustainable product offering from the brand which is made of up to 100% recycled materials.
Gym+Coffee co-founder Diarmuid McSweeney said, “We’re thrilled to have worked with the industry innovators Valérius to bring these designs to life and look forward to working more closely with them in the future. From recycled wood fittings in stores, to our partnership with One Tree Planted, to fully compostable packaging, we are committed to contributing positively to the planet in all areas of the business. Our short-term goal for the end of 2021, is to have minimum of 30% of our entire range be sustainably made or made from recycled materials.”
