PUMA expands its iconic Mirage franchise with the addition of Mirage Sport. Taking cues from the archive and mixing them with contemporary design elements comes this new style inspired by the energetic, trippy world of DJ culture.
Mirage Sport is a successor in a long lineage of Mirage shoes that started back in the 70s. The design team worked hard to bring PUMA’s FUTRO design language forward, playing with archive references and mashing them with futuristic details. The color palette is muted, almost washed-out to keep the attention on the richness of the materials and the construction of the shoe.
“For the initial drop we wanted to expose the manufacturing process and the imperfections that come in the early sampling process of a sneaker,” says Danny Taylor, PUMA’s Design Lead for Sportstyle Footwear. “This can be seen through exposing the foam under the collar, exaggerating the loose edges of the materials and various elements that are intentionally disconnected from the upper to emphasize the overall layering.“