Just do it – Justwears underwear

Whether working away at the laptop, working out or hanging on the sofa – you’ve probably experienced sweat ‘down under’, errrr if you know what I mean. Thanks to JustWears – a new British underwear brand, who are on a mission to create an entirely new genre of men’s clothing – unwanted perspiration can be a thing of the past!!! JustWears’ Boxer Briefs – dubbed ‘a palace for your phallus’ will keep you cool and dry all day long.

Boasting JustWears’ unique, ergonomic pouch design, separating meat from your two veg, these Boxer Briefs feature high-performance ventilated fabrics on the underside offering more space and airflow right where it’s needed most and wicking away unwanted perspiration. Made from MicroModal Air fabric – 50% more absorbent and breathable than cotton – you will be kept pleasantly cool whatever you’re up to – whether lifting weights in the spare room at lunchtime or jumping on yet another work Zoom call.

Launched on Kickstarter in 2017, JustWears’ husband and wife team, Alex Walsh and Yang Liu, quickly became the most backed apparel project in the UK ever. Since then, the brand has sold more than 100,000 pairs to over 25,000 customers in 73 countries and have been featured on BBC Dragons’ Den (where they received two offers) and shows like ITV’s This Morning. In just under two years, JustWears has grown to seven figures in revenue and happy customers say that these underpants are literally the only underwear their, errrr pride and joy deserve.

JustWears’ Boxer Briefs don’t just solve sweat ‘down under’. Made from luxe-feeling fibres from sustainable Austrian Beech trees that are 40% cellulose and produced in a non-toxic and renewable process – not only are these underwear CO2 neutral and biodegradable, but they are also five times softer than cotton. What’s more, the remaining wood left over from the process of making them is recycled to supply energy back to the JustWears factory – making these the ideal gift for any modern-day, eco-conscious man looking for boxers so soft and comfortable, he won’t know they’re there.

Tested by more than 15,000 men who vouch that the breakthrough underwear are a game changer, the natural super fibres in these pants are also antibacterial, helping to prevent body odour – so he’ll be smelling sweet all day long!  Last but not least, JustWears’ underwear is also proven to improve sperm count – ideal for couples who are looking for some extra help when it comes to trying to conceive.

Says JustWears’ Co-Founder, Yang Liu: “We’ve spoken to hundreds of men to find out exactly what they want when it comes to underwear – which is basically premium fabrics with a truly ergonomic design. So we’ve created something that meets that challenge – whether our Boxer Briefs, Trunks or more streamlined Briefs, we believe that comfort is king and there should be no compromise when it comes to the crown jewels! With this in mind, we know our underwear will bring more than a smile to your man’s face this Valentine’s Day – what’s more, they’re so stylish, you’ll probably want to wear them too!”

JustWears’ Boxer Briefs come in two different designs: Active – with Pouch – the perfect athletic cut with JustWears’ signature pouch, and Pro – without Pouch – the ideal daily wear.


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