Cut & Pin Definitely Not Cut & Paste

Of the many things that occurred in 2020, the opportunity for reflection and a burning desire to do better was one of the more positive. An example of this is Cut&Pin, a new Yorkshire based menswear brand launched by Al Baker and Martin Parker, two friends sharing one vision; to create a wardrobe of everyday pieces, using recycled cashmere, jersey and organic cottons – designed and made with integrity at the core.

Having been a part of the industry and witnessing first-hand the impact it was having on the planet, the pair felt the time was right to launch a dedicated menswear brand that married style with responsible sourcing, creating pieces that will stand the test of time. Cut&Pin uses a three-pillared approach in the creation of its collection, which is produced from either deadstock piles (the pieces big manufacturers throw away), recycled materials and organic fabric. This low-waste philosophy is coupled with a particular attitude towards the design process, in which consideration is given to the shape, detail and fabric, ensuring a fad-free wardrobe is created that can be worn time and time again. All supply partners are low-scale, family run businesses that share the ethical Cut&Pin mindset and can make small, exclusive runs. Nothing is ever mass produced.

The debut collection takes its inspiration from, another proud Yorkshireman, David Hockney. It includes oversized ribbed knits, long-line scarfs, rugby-striped cardigans and navy cotton trackpants for a style that is as effortless as it is considered, comfortable and thoroughly timeless. The next drop, timed for the end of February, will consist of utility overshirts, knitted polos, cashmere sweaters and an all-in-one created from linen deadstock. The range will also include chinos and denim.

There’s a strong ‘less is more’ philosophy behind each of the pieces, all of them designed for versatility and the work-from-home, easy weekend culture we were all heading to, but which has seen an acceleration in recent months.

Cut&Pin is the brand for men who want to make conscious decisions about what they wear, buying pieces that support a more sustainable fashion industry. Low impact, seasonless essentials designed to last.


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