I don’t think anyone, particular you loyal brilliant readers, would be surprised to read that I am a staunch fan of all aspect of the luxury Acqua di Parma brand. It has been a leader in the luxury market for over a hundred years, producing real masterpieces of Italian craftsmanship. The brand started in 1916 with the famous COLONIA, the icon of the Maison and its values, celebrating a passion for beauty, attention to detail, an essential and bright elegance, and a contemporary interpretation of the genuine Italian style.
Over the years, the Maison has gone from strength to strength with the creation of other Colonie, the Barbiere, Le Nobili, the Blu Mediterraneo line, the Signatures of the Sun line, and the Home Collection. The Italian style of Colonia and Blu Mediterraneo returns in the Hotel Line, distributed in the most elegant hotels worldwide with 100% recycled plastic packaging.
Acqua di Parma are adding a new skincare collection to their Barbiere range to allow for the full Italian Grooming Ritual to be experienced from the comfort of your own home. Enriched with the scent of Colonia, these two new skincare additions; Multi-Action Face Cream and Refreshing Face Cleanser, are specifically formulated for men’s skin and create a simple daily routine designed to fit into the lifestyle of the modern man.
In an increasingly connected daily life, it is essential to protect the skin from the harmful effects of Blue Light, a source of free radicals and therefore a cause of early skin aging. Multi-Action Face Cream, designed to combat exposure to digital screens and environmental agents, combines moisturising, smoothing and revitalising properties in a single formula. Atmospheric factors and pollution also require the effective purifying action of the Revitalising Face Cleanser.
An environmentally-friendly pack for both products, in line with the Maison’s sustainability plan, “Acqua di Parma Futura”. The ever elegant outer box is made of highly-prized FSC-certified cardboard. The screw pump of the Multi-Action Face Cream can be removed and separated from the glass bottle. Part of the Refreshing Face Cleanser tube contains 50% recycled plastic (plastic recycled from post-consumer waste).
Two supplementary formulae, with the comfortable sensory nature and the new functional capability, to devote even just a few minutes a day to a full routine. A facial treatment designed to make you feel at ease with yourself, to be sure of your look on every occasion and to live according to the purest Italian style.
Multi-Action Face Cream
A true multitasker which combines moisturising, smoothing and revitalising action. A high-performance formula with a light texture, which absorbs rapidly without leaving a greasy feeling. Hyaluronic acid keeps the skin moisturised over time. The revitalising combination of Niacinamide (B3) and Vitamin E counters free radicals. White Horehound Extract helps protect the skin from the harmful effects of pollution and the Blue Light emitted from digital screens and LEDs. Day by day the skin improves, is re-energised and moisturised.
Refreshing Face Cleanser
Easy to apply, to experience a comfortable feeling of immediate freshness and wellbeing every day. In contact with water, its creamy texture turns into a soft foam which removes the impurities and pollution without dehydrating the skin. Its delicate formula contains Pumpkin Seed Oil and D-Panthenol, with a moisturising action, Elderflower Extract, with astringent and regenerating properties, and revitalising Rosemary Extract. After use, the pores appear less visible and the grain of the skin is refined, cleansed, and pleasantly refreshed. The skin appears smooth and stays moisturised for 6 hours.