Mr Beckham, we all know as, one of the most iconic footballers of all time, one part of the most powerful celebrity couples since Antony & Cleopatra. One if not the most style conscious, followed, copied and admired style muses in menswear in all time !
However, if I said he is one of the most successful and popular Fragrance creators, would you be surprised ? You shouldn’t be as he is literally worth his weight in Gold and has partnered with one of the biggest Fragrance houses in the world, Coty and worked with some of the best and most respected perfumers in the industry including Pierre Negrin, Maurice Roucel, Nelly Hachem-Ruiz, Nathalie Lorson, Aurelien Guichard, Jean-Christophe Herault, Amandine Clerc-Marie, Beatrice Piquet, Alain Astori, Alienor Massenet, Elise Benat, Jean-Pierre Bethouart, Juliette Karagueuzoglou, Sylvie Fischer, Celine Barel, Louise Turner and Frank Voelkl.
Bold Instinct is the latest addition to the David Beckham Fragrance range and marks a new era – 15 years after introducing his signature scent Instinct, followed by Homme, The Essence, Beyond and Classic. Some, 19 fragrances in 15 years and 2020 marks his twentieth mens scent launch.
Bold Instinct launches with an inspiring message of choice — encouraging men to always stay true to themselves and make the choices that are right for them, regardless of what others might think. “When I’ve made a choice,” says David Beckham, “I’ve always believed in it. Because the right choice is the one that is right by you.”
For Bold Instinct, David Beckham again partnered with renowned perfumer Jean-Christophe Herault to craft a new scent conveying self-assurance and conviction. Bold Instinct is as powerful as it is elegant, bringing together a charismatic and stylish blend of earthy, whisky-like notes with warming spices.
Clean and confident, Bold Instinct is a reflection of the man who knows what he wants and lives what he believes.
The Bold Instinct launch is inspired by Beckham’s values and the purpose of his fragrance brand – a commitment to following your intuition and making bold decisions that are ‘right by you’. David Beckham said “Throughout my life and my career, I’ve just tried to make decisions that were right for me. To be honest, not everyone backed my choices, but that’s not what matters. What’s important is that I backed myself every step of the way.”