Warehouse? Menswear ! Warehouse doing Menswear !?! But it’s a Womenswear brand ? And yes my dear friends for almost, not quite, but almost 50 years Warehouse has been a regular, trusted and relied upon fashion retailer to our girlfriends, wives, partners and friends since 1976, to be precise.
But for Spring 2020 we welcome the launch of Warehouse Menswear ! Centred on contemporary pieces and unique prints, the collection creates a seasonal capsule wardrobe.
“The expansion into menswear is an exciting step for us” says Paula Stewart, Managing Director for Warehouse. “Not least because it allows the brand to prioritise sustainability but because it leads us to fill what we believe, is a gap in the market, and after 40 years of being a cornerstone of womenswear retail, Spring Summer 20 will mark a new chapter in the brand’s history.”
A nod to utility workwear mixes with wearable staples whilst a modern palette lends itself to the functionality of a capsule wardrobe. In-house designed prints on shirts punctuate clean, block colours of classic crew sweats. Tapered trousers sit alongside light-wash denim, styled up with grandad collar shirts or paired back with casual fit tees and soft work jackets.