The rise of the sophisticated sneakerhead- LAVAIR 2020

According to The Economist, the idea of disruptive innovation is the most influential business idea of the 21st century. This is exactly what new kid on the luxury block LAVAIR are wanting to do. At one end of the spectrum you have the dominate Sports and leisure players, Nike, Adidas, Puma etc and the other the luxury designer houses, Balenciga, Chanel, Givenchy. Then is the middle battleground we have the impact zone of the collaboration, McQueen X Puma, Nike X Off White and the recently launched Adidas X Prada. LAVAIR’s intention is to muscle their way in for a slice of this sweet cake.

The London label brings a nonchalantly sophisticated alternative for modern sneakerheads inspired by the trends seen on the major fashion capital’s runways and embracing of the streetstyle aesthetic. LAVAIR blends luxury with streetwear for an understated, elevated offering that exudes the underpinning of their ethos; style, fit and substance.

LAVAIR presents six inaugural styles: Tempo, Azure, Linear, Maxxi, Creator, and Aero. Each is designed with a nod to iconic sneaker styles of the past, updated in premium leathers and intricately constructed in a variety of white, black, and neutral tones. Born out of a desire for something more premium for your day to date sneaker needs and a simply business ethos of fulfilling Style, fit and substance.


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