Words by Isaac Perry
Although the UK is a country stacked with Heritage and known for having some of the highest expectations in terms of quality for our clothing in the world a lot of up and coming brands seem to let us down relying on Gildan tee’s and the cheapest printing methods to WOW us. However, Represent over the last couple of years have taken this into their own hands and have adopted a cut-and-sew aesthetic which founders George and Mike had a helping hand from their Grandmother, who is probably the coolest Nan ever yeah?!
Represent started from humble beginnings in 2012 up North in Manchester originally making graphic design t-shirts for friends, however, the brothers soon realised that there was an actual market for this which they could make money from so they went with it and now seven years later owners Mike and George probably haven’t looked back.
Now in 2019 they are one of the most sort after brands and the once small northern brand has now excelled into a UK phenomenon showcasing in Milan, London and New York fashion weeks as well as being worn by some of the most relevant names in the streetwear scene today such as Leo Mandella, Lukka Sabbat as well as global superstars including Justin Bieber, Dua Lipa, the Migos and many more!
Represent have recently released their FW19 collection and this is said to have taken inspiration from Britpop culture and the ’90s and pays homage to Manchester-born music and a style decade that will forever remain in the memories of all fashion lovers. The collection consists of; Jackets, Hoodies, T-Shirts, Jeans, Trainers, Boots and Sunglasses. Within this collection, there is simply something for everyone with floral, tartan as well as more minimalistic pieces which go back to the brand’s original routes in screen printing with hoodies and tee’s available.
The campaign shoot for this was truly wonderful with them using model Sonny Hall as the face for this collection. Sonny is currently one of the largest models in the industry having worked alongside some of the largest brands within the fashion world. Sonny’s Instagram perfectly showcases him as a person and the journey which he has been through in his life and he often shares his poetry surrounding mental health and struggles. Definitely, an account which you should check out!
A couple of our favourites include the Logo sweater in Red Marble due to the depth of colour and it is a perfect piece for this upcoming fall/winter. Represent have always been one of the brands showcasing a military vibe and their most recent Cargo pants in black have no disappointed and are a piece which should be worn every day! Last but by no means least we have a pair of their Western Boots in Black with a steel toe cap. These are hand made in Italy and are made from 100% leather meaning only one thing. These will get better and better with time so are definitely a piece which you should be investing in.
Check Represent out!