A Guilty Pleasure for your Summer Wardrobe Kem Cetinay X Primark

Unless you’ve been living under a rock for the last 18 months, you must know something about Kem Cetinay, whether it’s Love Island, presenting from behind the scenes of Dancing on Ice or This Morning to amassing over 2.7 million followers over his social media accounts right the way to his madcap adventure series with his partner in crime Chris Hughes. However, there is far more to Mr Cetinay than his TV persona. 

Not only is Kem is passionate about barbering and has launched a hit online series ‘Kem Cuts’, where he gives expert trims to some of the country’s most popular TV stars, including Philip Schofield, Who Dare’s Win’s Ant Middleton and Joel Dommett.

As an open book, he has been honest about his history of suffering with anxiety, and through his work with Childline he is proud to be named their first Mental Health Campaigner, working closely with the young people they support and plans to continue to open up the conversation around mental health through a school tour in 2019.

Now the latest chapter in his adventure sees him team up with one of the biggest success stories in retail of this generation. May sees Kem launch and exclusive collection with none other than High Street Giant, Primark. 

Fashion meets affordability with the Primark Man x Kem 16-piece collection. From bold patterned shirts and sunglasses to sliders and Kem’s signature short shorts, the prices range from just £2 – £9 offering great quality at a great price.

Speaking about the collection, Kem says, “I’m so excited to have the chance to work with Primark, I have been going into the stores with my family since I was a young boy so to join this family orientated brand is a dream come true.”


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