Fans of the signature HUGO reversed capsule will be able to customise a limited edition collection of t-shirts and sweaters printed with their name – or any word they like – at an special four day Pop-Up. The HUGO brand is all about celebrating individuality – and they want to encourage customers to embody the spirit of the brand and use the personalisation Pop-Up to make their own statement.
HUGO is designed for those who take their own approach to style, and next week we’re offering customers the opportunity to create their own personalised unisex t-shirts or sweaters at Westfield London in White City. Those who can’t make it down to the pop-up will also be able to customize online.
The signature HUGO reversed logo capsule has become a favourite amongst the Instagram community for its selfie ready design. In fact, the entire reversed logo concept started because the brand noticed that the HUGO logo was appearing backwards on social media when fans tagged #iamHUGO in their mirror selfies…. and so HUGO simply reversed the logo on the product itself! To convey the HUGO spirit of individuality, customers are always encouraged to create their own unique look and then post their images under #iamHUGO and tag @hugo_official.