OK we aren’t going to ignore the elephant in the room and we all know, not just, Debenhams aren’t doing so well on the High Street at the moment. However, this isn’t something that is overpowering Debenhams and they are coming out fighting. One such example is their latest initiative, Daniel Rynne is the the first ‘pop up’ menswear designer to be added to their portfolio for Autumn Winter 2018, demonstrating the brand’s continued support for design talent.
Rynne, winner of the Menswear Award at Graduate Fashion Week 2017, has worked an internship with the department store’s menswear design team for the past year and has successfully translated his graduate collection into a commercial line for Debenhams.
Originally from Salisbury, Wiltshire, Rynne studied Fashion at The Arts University, Bournemouth. His graduate collection, inspired by Dorothea Lange and her imagery of the great depression in 1930’s rural America, saw Rynne reimagine authentic menswear silhouettes into a contemporary catwalk collection.
Launching later this month, Rynne presents a contemporary take on classicmenswear silhouettes; creating a limited edition range that offers the perfect balance of cutting-edge street style and affordable luxury.
Key pieces include a deconstructed parka with an integral gilet, wide-fit tapered chinos, band collar shirts and baker boy caps. The range combines utilitarian fabrics in neutral sand and khaki tones with meticulous attention to detail seen through the use of fastenings, garment washes, reversed fabric bases and coated hand-dyed fabrics to give a modern twist on the traditional workwear inspired garments.
On collaborating with Debenhams Daniel Rynne says, “I am beyond thrilled to have worked on a collection that is so integral to my original graduation show. I have learnt an enormous amount from the process and to have a range in a high street store bearing my name, considering I just graduated last summer is amazing.”