The End of the High Street as we know it – End. New Flagship Store

We’ve all heard and to some extent witnessed the decline of the humble local high street, and in all honesty it isn’t just the local element who is suffering, there are empty units on the most aspirational of high streets in London, Manchester, Paris, New York, Moscow and Tokyo.

However, the reports of the death of the high street are greatly exaggerated and one such proud example of this is the launch of the London flagship of the high end fashion retailer END.

Known for its expertly curated edit of luxury fashion, emerging designers and exclusive sport and streetwear. Founded in 2005 END. has rapidly grown into an Omni-channel retailer. With 6,000,000 monthly visits to it’s website and 1.7 Social Media Followers; offering customers a unique shopping experience via concept stores, online platforms and iOs App for on-the-go updates.

The END. vision is to consistently adapt, sourcing products with provenance, innovation and exclusivity – brining the most immersive and diverse experience to its customers.

Taking residence in Soho, our new Flagship store has opened its doors at 59 Broadwick Street, London. Located in the heart of the capital, END. London is the third – and largest – of their spaces to date. Designed in partnership with Brinkworth, the concept remains true to that of their Glasgow and Newcastle stores, using premium material palette of marble, stainless steel, mirror and maple to create large, monolithic masculine environment.

Inside the 8,500 sq ft space, luxury designers, streetwear and contemporary fashion span across two floors, with a vast sneaker wall wrapping around the entire corner of a glazed façade. At first floor level, the main sneaker collection is housed alongside a grooming area and a launch space with digital screens to display product releases and promotions. Bringing the online experience to END. London, iPads are available for customers to shop at in store.


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