The Perfect Green T-shirt ? Well it’s white but… – The Cotton Story

As clothing manufacturers, producers, retailers etc fight for a more sustainable approach to cotton production. From water wastage in production, to the tonnes of garments destined for landfill and human loss off skills and local industry caused by tightening margins, the cost of cotton is as much social as environmental issue. All the while growing awareness is driving discourse between consumers, designers and suppliers.

The Cotton Story who bring an ethical approach to the cotton industry. This brand think the only way to tackle a problem is to face it head on and take responsibility for its own actions. The Cotton Story was founded with a simple but lofty aim; to offer luxury everyday clothing at a fraction of the usual price. We think it’s time that clothing made with the finest materials should be available to everyone at an honest price. And we think the factories they’re made in should be ethically and sustainably run. They believe the term luxury has lost its meaning – largely coming to be defined by price rather than quality.

The Cotton Story know by the very industry that they are in, that being totally ‘sustainable’ is never going to be achievable…BUT they can all do their best to be responsible in the way they manufacture and produce their products. Their factories recycle all plastic, cardboard and metals once finished with and re-use the oils used in their machines and where appropriate sold on to be made into other products. The delivery bags are made from recycled paper and all their packaging is fully recyclable.

Part of their USP is the use of Supima cotton, more durable, longer lasting and softer than the standard cotton. Supima is twice as strong as regular cotton, which makes for extraordinarily resilient products. The longer fiber resists pulling, breaking and tearing resulting in fashion and home products that are incredibly resilient and keep their form for a longer-lasting product. Longer fibers contribute to the strength and softness of apparel and home products, ensuring they are more comfortable, retain color longer and resist pilling. Supima cotton is farmed using state-of-the-art technology and processes. From GPS navigation used on tractors to plant and harvest the cotton, to satellite technology and soil monitors, Supima farmers ensure they are growing the best quality cotton in the world with as little impact on the environment as possible.


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