WORDS BY ISAAC PERRY
Drake is one of the biggest names in hip-hop today, dominating the charts with songs such as ‘Gods plan’ and ‘nice for what’ with him having securing his place at the top since 2010. However, beyond this he isn’t only known for his musical abilities, but also his influence on today’s streetwear culture with his own brand OVO but also through collaborations with Nike’s Jordan brand.
His partnership with the Jordan brand has formulated some of the most anticipated drops over the past two years collaborating on some of the most iconic Jordan’s ever to have been created. Drake’s partnership with the brand began in 2014 creating a one off Jordan 3 in an ‘OVO gold’ colour way which has never been released.
Following on from this he has gone onto create eight more shoes with the brand both released and unreleased, from some of the most classic Jordan’s through to a slider with the brand!
His personal brand OVO has expanded over the last couple years also collaborating with some industry heavyweights such as Clarks and Timberland. Both these collaborations having the brand’s classic owl emblem which has now become synonymous with Drake’s legions of fans but the wider style savvy community, with many of Drakes and OVO’s footwear and clothing items selling for upwards of £500.
However the shock move in which no one this time last year could have predicted coming would be the main man himself defecting from Nike to Adidas, shock horror!
Having been spotted recently in an onslaught of Adidas clothing the questions began to fly around and the rumour mill went into overdrive, and lets just say it has just exploded from there. It’s rumoured that Nike aren’t allowing the creative freedom in which Drake is looking for, in this case do you think that this is the right move for Champagne Papi himself?
The last time we saw a move of this magnitude was from the most influential rapper in the last decade, Kanye West and he has gone onto create some of the most recognisable shoes in the last 10 years.