Grooming is booming, literally. The male grooming category is the fastest growing segment in personal care; and men are far more engaged than their female counterparts with 6 per cent more online hair searches in 2017. We’ve seen a huge resurgence of barbering and specialised hair services for men is also a result of consumer demand.
Although this new range may sound like a trendy new micro-brewery beverage served in painfully cool bars in the premier drinking Dens, Redken Brews is far from this. Brought to you by the No.1 US professional haircare and colour brand.
– 4 NEW hair cleansers for everyday use
– 7 NEW styling solutions for everyday use including a hairspray
– 2 NEW skincare solutions including a beard oil and shave cream
In addition, the Redken Brews range will now include the Camo colour shades for men. Camo is a no foil, no fuss five-minute colour service for men who want to camouflage greys. With a +150% increase in men searching for hair colour options, Camo provides men with an easy, quick color solution.