Grooming is booming, literally. The male grooming category is the fastest growing segment in personal care; and men are far more engaged than their female counterparts with 6 per cent more online hair searches in 2017. We’ve seen a huge resurgence of barbering and specialised hair services for men is also a result of consumer demand.
Although this new range may sound like a trendy new micro-brewery beverage served in painfully cool bars in the premier drinking Dens, Redken Brews is far from this. Brought to you by the No.1 US professional haircare and colour brand.
Inspired by New York craft Ales the range consists of;
– 4 NEW hair cleansers for everyday use
– 7 NEW styling solutions for everyday use including a hairspray
– 2 NEW skincare solutions including a beard oil and shave cream
In addition, the Redken Brews range will now include the Camo colour shades for men. Camo is a no foil, no fuss five-minute colour service for men who want to camouflage greys. With a +150% increase in men searching for hair colour options, Camo provides men with an easy, quick color solution.
