Football to Fashion – Cristiano Ronaldo’s CR7

Cristiano Ronaldo has to be one of Portugal’s most successful exports. Now not being satisfied with being one of the planet’s best, most successful, highest paid and respected footballers, plus being the most followed athlete on social media. He’s now decided to dapple that highly insured toe into the pool of fashion with his CR7 range.

CR7 Denim consists of jeans, shirts and jackets, the design focuses intently on the movement and mobility needed for individuals to excel in their everyday routines.

It combines all the image and style you’d want from a premium denim brand with unrestricted, unrivaled levels of movability at an affordable price. By locking cotton and elastane in an advanced weaving process CR7 “Flex” marks a new era in the world of technology and fashion with a fabric that is created for superior stretch and recovery.

CR7 Denim is pledged to pushing the boundaries of denim innovation: creating apparel designed to move you. Simple, comfort driven and fit for the grit of everyday life, the SS18 CR7 Denim collection embodies and communicates Cristano Ronaldo’s unique sense of style with performance woven into the product itself.

Brand new to the world of denim, its philosophy is in the desire to create a denim brand without limits. They exist to redefine and enhance levels of comfort and performance for those individuals who are always on the move.

Ronaldo comments : “The launch of CR7 Denim is an important milestone in my life as an entrepreneur because I always wanted to have my own brand in a range of products that I consider essential to any man’s wardrobe. Jeans are so versatile and combine style and comfort in a way that no other clothing can do. I am delighted to be able to launch in the market several options that are above all comfortable, stylish and have very good quality”


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