As we’ve said on a number of occasions ethical and sustainable matters are, or should be, high on the agenda of fashion brands and them being seen as a priority is going nowhere anytime soon.
Swedish footwear and accessories brand, Vagabond, who now operate internationally across 42 different countries, is now ready to launch their Shoe Bring Back initiative in all concept stores.
Shoe Bring Back is an exciting new recycling concept where people can bring in old shoes to deposit within the ‘Recycling Bin’ located in the store. Shoes which have future wear are given to charity, and those which have reached the end of their life are taken apart and recycled into new products.
In cooperation with I:Collect, the international global solutions provider for the collection, reuse and recycling of used clothing and shoes, the aim is to encourage all consumers to take responsibility for their used shoes.
“A big problem with shoe consumption is that a great deal of the shoes that are being thrown away, still have a lot to give. Therefore, the most important mission for the Shoe Bring Back-project is to make sure that shoes that are still in a wearable condition are being collected to get a new life as second-hand goods, or be recycled into new products.” Says Ulrika Simonsson, CSR(Corporate Social Responsibility) Manager at Vagabond.
