I got ten on it – Off white x Nike ‘The ten’

WORDS BY ISAAC PERRY



Just when you think surely the appetite for collaborations must be drying up, you hear of yet another to whet the aforementioned appetite for them. This time in the rather shapely form of Off white x Nike. The name for the collaboration is influenced by the ten sneakers created by the duo, it’s one of the most sort after alliances of recent years and it is due to the absolute dominance of the street wear scene.

The partnership showcases classic silhouettes including the retro Jordan 1 Chicago all the way through to one of their most recent releases in the Nike air vapormax.

Celebrities and social media influencers alike including A$AP Rocky and Luka Sabbat have been seen wearing specifically the Jordan 1. This has built extreme interest surrounding the collaboration after being worn at Paris fashion week.

Off white is primarily known for it’s high end street wear fashion, founded by Virgil Abloh former art director for artists including Jay-Z and Kanye West, the Milan based fashion label has been dominating the luxury streetwear fusion scene since 2014.
Nike on the other hand is one of the world’s most classic sneaker suppliers, consistently leading the way in its industry and now these two power houses are collaborating to create a ten part sneaker collection which is set to take over the streetwear industry.

Separated into two different themes, ‘REVEALING’ which will include the Air Jordan 1, Nike Blazer mid, Nike Air Max 90, Nike Air Presto and Nike Air VaporMaxich will be pre-released at multiple NikeLab locations during SS18 fashion week in New York, London, Milan and Paris.
Also the second group ‘GHOSTING’ which will include the Nike air max 97, Nike React Hyper Dunk 2017, Converse Chuck Taylor and Nike Zoom Fly SP and can be found in Nike lab and select stores world wide.

Virgil Abloh himself has been quoted remarking these shoes amongst some of the greatest of all time;
“These 10 shoes have broken barriers in performance and style. To me, they are on the same level as a sculpture of David or the Mona Lisa. You can debate it all you want, but they mean something. And that’s what’s important.”

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