Not since the heady days of Tom Ford has the Italian Luxury Fashion House, Gucci been so in vogue. A new dawn has broken over Gucci and to reflect this is a new fragrance Gucci Guilty. The fragrances convey the liberated message of #GuiltyNotGuilty: an attitude of feeling completely free. Created for a man who defines his own masculinity, Gucci introduces Gucci Guilty Absolute: a modern declaration of self-expression.
Born out of a special collaboration between creative director of Gucci Alessandro Michele and maître parfumeur Alberto Morillas, Gucci Guilty Absolute embodies the liberated man it is made for—an innovative expression of a men’s woody scent. The master perfumer and Alessandro Michele share the same approach to their craft: an unceasing passion to create, and an unflinching attitude to do so beyond the traditional rules of fashion and fragrance. Like Michele’s collections, there is a mix of messages behind the scent. A leather hero ingredient is an homage to the ultimate Gucci material; while the flacon is finished with details inspired by the feel of a refined lounge; the sensorial textures and colours of cigars and cognac.
Morillas lends his high artistic sensibility to Gucci Guilty Absolute. The scent breaks the mold of a traditional woody construction. To set it apart, the master perfumer created a particular blend with a structure that remains unchanged from the first time it is applied to the skin. To do this Alberto Morillas defined the scent with two leading notes, custom-mixing a Leather accord Woodleather as a tribute to the House’s leather-making roots, and a rare type of a common perfumery note, Goldenwood, a new natural extract of the Nootka Cypress. Discovering the ingredient under an old bell jar in the Royal Botanical Gardens’ archive, Morillas selected it especially for Gucci Guilty Absolute. The resulting scent features ultra-dry woody notes with depth and complexity. Intensifying the fragrance’s composition are three forms of Patchouli oils with sweet, dark and earthy character, and Vetiver, the fresh and earthy grass from woods.