Seven Feet Apart are a trainer brand with a difference, another one, well in their case they have a great background story and a total unique selling point. With a heritage tracing as far back as the industrial revolution, they pair prime Italian leather with ingenious British engineering to offer a product which focuses on comfort and built to last. Plus, at the same time their ethos around the entire business aims to create lasting chance, in that they believe high value can come at a fair price and each shoes leaves a meaningful footprint in the world.
Basically, they have taken the humble but classic tennis shoe and deconstructed each aspect to rebuild a trainer with a unique seven layers of comfort. The original 172 is hand made with the finest Italian calf leather. Each pair comes with gold tipped fat laces and a confident simplicity with subtle stitched details and blind debossed logos.
The way they see it as the ever narrowing gap between fast fashion and premium brands offers little by way of comfort, quality and value, three little words which mean the world to this brand. They’ve done away with the traditional wholesaler model and work on a ‘Maker Retailer’ framework. Therefore they sell direct to the customer with a traceable process from block to box.
To work along this new way of thinking Seven Feet Apart have set up the This Mile Foundation so the brand grows in a way that is fair, affordable and kind.
It works likes this, each employee picks a project that’s within a mile from their home. The brand then gives, not only, seven per cent of net profits but seven per cent of time or 18 days per year to support that project. Therefore creating opportunities within their communities, encouraging, nurturing and supporting people who want to take a different path in life.