The whole trend of dressing your offspring in a similar vein to yourself is no new trend, in fact this lil Fashion fad was particularly popular in the Victorian era, where the notion of dressing children like parents offered much mirth and merriment to them.
So in this modern social media obsessed time, it should offer no surprise and that it was only a matter of time that this trend was to come back round again, with brands from River Island to Asos jumping on the Daddy/Son dressing choo choo train.
With this in mind and following the successful launch of boohookids back in tail end of last year, that boohooman.com have launched a dedicated ‘boys’ category online targeting a younger demographic. The expansion assists the site in delivering a one stop destination offering fashion targeting men of all ages now big and small.
The collection is available in sizes 5–12yrs mirroring the mainline range in its’ trend led, fast fashion products in an array of styles and colourways. The collection is made up of age appropriate clothing, footwear and accessories, but at its heart the range still a holds boohoo’s ideology of delivering trend led fashion at highly competitive prices with new styles dropping daily, while maintaining a youthful, fun vibe.