A tale of two Factories – Grenson X New Balance

imageWhen the Global athletics brand New Balance approach the traditional British bench-made shoe makers Grenson and they come together to redefine the premium sneaker collaboration, with the Made in England 576GRB, surely only a thing of pure beauty can result from this encounter ?

Manufactured across both Grenson’s Northampton factory, and New Balance’s UK factory in Flimby, Cumbria, which then take advantage of the years of expertise and  utilise the craftsmanship, know how  and premium materials of both parties, the 576GRB is a collaboration in the truest sense of the word.

Grenson’s best Italian grade A calf-skin leather has been expertly worked into the 576 pattern at Flimby, before being shipped back to the craftsmen at Grenson to apply their signature burnishing and broguing details and essential giving them one last once over.

The components are then returned to the New Balance factory to be assembled by their skilled workers into the final sneaker. This project is one of New Balance’s most ambitious ever sneakers to make, due to the complexity and delicacy of the process, the 576GRB represents a new benchmark and yardstick in luxury athletic footwear.

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