The Goodhood Store labels itself as a style retailer rather than a fashion retailer. Unlike many of its counterparts it isn’t led by what they deem as fickle passing trends. Goodhood is a truly independent store offering carefully selected goods for the independent mind. It opened its doors in 2007, with a mission to showcase select goods from across the globe. This ‘curational style of buying’ was rooted in design, quality and creativity; and as an ethos has stuck with the store ever since. Over the years the Goodhood name has built a cult creative following and a global reputation for it’s pioneering approach to retail, with ‘curation’ at the epi- centre of everything they do. Founders Jo Sindle and Kyle Stewart’s design backgrounds are evident throughout the store.
The labels and goods carried in-store and online offer a spirit of maturity to the streetwear market, providing customers with a sartorial selection of desirable goods. Brands stocked range from the more well known such asVans, Retro Super Future, Norse Projects, Neighborhood, Surface To Air & Comme De Garcon, down to local, and not so local, independent labels such as Aries, Lonely Hearts and Gasius to name a few.
So after five years after it’s conception and a successful number of design collaborations with the likes of Norse Projects, Soulland & Paul Smith’s R.Newbold the Goodhood team decided to channel their creative energy behind a collection of premuim branded goods, of their own. With the anticipated launch of its own menswear line ‘GOODS’ dropping this August, as well as the the recent opening of The Goodhood Life store located across the street. This new offering presents a prime selection of ‘lifestyle’ goods, from stationary to lighting, homeware and accessories; all fitting synonomosly within the GOODHOOD ideals.
To mark the imminent release, Goodhood Creative have released this preview short film. Shot on location in London this summer, the film shows Yo Yo champion CJ Garner exhibiting his talents.