FC Barcelona is pretty much considered one of the most prestigious football clubs in the world and its current first team is held by many to be amongst the best of all time, which currently boasts such figures as Gerard Piqué, Cesc Fábregas and of course Lionel Messi. Founded in November 1899, the Club has over 170,000 members, who, unlike many other football teams, owned by billionaires, the fans are collectively its owners. Throughout its history, Barça have enjoyed plenty of success, in particular 4 Champions Leagues and 22 Spanish League titles. The Club is also known for its slogan “mes que un club” – more than a club – which reflects its social commitment, its Catalan identity, the wide range of sports it practices, a commitment to home grown players, which has earn the side a kudos many football teams can only watch with envy from the sidelines.
For the forthcoming season the Italian company Fashion Box, owners of the Replay brand,- has signed a four year deal with the FC Barcelona as the official sponsor of clothing and footwear for the first team and the rest of the Club’s sportsmen and women.
Replay will create both an official clothing and a “smart casual” line for the first team. The deal between the Italian company and Barça – who are famous for their singular and popular to watch style of play, represents a pioneering commitment to innovation. Replay have promised to invent a new way to use denim, where the traditional jeans concept enters the realm of fine tailoring. The famous indigo fabric will, for the FC Barcelona athletes, become a deluxe textile creating a unique and exclusive super light suit, don’t think 1970’s double denim.
Fashion Box CEO, Matteo Sinigaglia, commented:
“We are more than thrilled with this alliance. Both Replay and FC Barcelona make the maximum effort to get excellence in their respective fields and Barça are not just a partner for us, they are also a great source of inspiration. This is the first time that a denim company have moved into the world of football. We are certain that the product we are developing for them will surprise the whole world”.