Its hard to believe that A.Sauvage or Adrien Victor Sauvage has only been on the fashion scene as a brand since 2010. This force of nature swept into fashion town and quickly established himself a reputation for not only being a style maverick but a real renaissance man, who will unforgivingly not be pigeonholed, turning his hand to photography, film making and of course designing. After turning his broad back, he stands at 6ft 5, on a truly promising life as a track or basketball player, Adrien takes the rather, how can I put this, unconventional decision to become a life coach, using the name, “Untitled Muse”. Sauvage rapidly drew clients from society and celebrity circles and the worlds of rock, film, and politics, quickly morphing from life coach to stylist to designer. With no formal training in design, Sauvage created looks for his growing client base always with his mantra in mind, ‘DE’ DRESS EASY.
In 2010 he formally launches A.Sauvage, which literally like everything he does, quickly gains notoriety and started to produce pieces for women as well as men, due to sheer demand. Adrien’s vision to make exclusivity accessible sees the launch of the ‘Dress Easy’ collection introducing casual separates and leather goods. As a rule the brand doesn’t follow the fashion schedule, but in turn focuses on the evolving needs of its customers.
More recently he’s turned his talents to collaborate with iconic British footwear brand Dr Martens to produce one of the most desired shoe ranges in recent years. Also, when the restored London landmark hotel, The Café Royal, re-opened its doors and wanted a suitably luxurious working uniform for its staff, they naturally sort the skills of Sauvage to supply a sartorially envious ensemble.
So, of course Clothes-Make-the-Man wanted to get under the skin of this stylish raconteur and learn a little more about him;
If you could collaborate with one brand who would it be and why ?
Nike. My Autumn/Winter 2013 collection is heavily influenced by sportswear, I guess in a return to my basketball roots. I’ve always been a fan of Nike and I’d love to create a range of trainers to compliment the collection.
If you could give your teenage self advice, what would it be?
Dress Easy, Live Easy.
How did you get into the industry, what was your big break?
I started styling my friends’ wardrobes and this gradually lead to the big time, working with a large portfolio of high profile figures. In 2010 I decided to use this experience to establish my own label, House A. Sauvage. A. Sauvage has been well received since my first capsule collection, entitled ‘This Is Not A Suit’. But I suppose I felt the big break came when we moved to our flagship store on Maddox Street last year.
How do spent your free time ?
I like to play ball, watch ball, travel… and take long baths in between.
What track would always get you on the dance floor?
Who would do you ideal diner guest and why?
Warhol and Saint Laurent – great minds, great creatives and great sources of inspiration.
What piece of clothing best describes you ?
Anything elegant, low-key and easy to wear that can be worn without a belt or cufflinks.
What do you have to do after this conversation?
Shoot my Spring/Summer 2013 campaign in Hong Kong.
What would you like to be doing after this conversation?
Have you ever bought a piece of clothing and regretted it? If so what & why?
I bought my girlfriend some underwear for Christmas but decided I liked her better without it.
Who is your style icon? Why?
Anyone can be a style icon to me if they look good and believe in what they wear. My photography focuses on Natives – from my home country Ghana, for example, or the courts of Venice Beach.
If you could have invented anything what would it be?
Coca-Cola, because then I’d save myself a fucking fortune.