Words by Keanu Adorable

Italian footwear brand Diadora is a renowned brand when it comes to tennis gear, and tennis legend Bjorn Borg is the brand’s most iconic figurehead. Diadora is famed for being the brand of choice of Bjorn Borg dating back to 1981, Diadora designed the B.Elite (the B stands for Borg) silhouette for Bjorn and is one of the most celebrated tennis shoes ever made.
With the release of the movie Borg vs McEnroe hitting the big screen later this month on the 22nd, it seems only fitting that the iconic B.Elite style, instrumental within the sporting history of that decade is enjoying a resurgence amongst sports fans and hipsters alike. known for his on-court outbursts, LaBeouf’s depiction of former World No. 1 tennis player John Mcenroe, is not to be missed. The actor even made a comparison stating that both him and McEnroe are “passionate, perfectionist, narcissistic.”  The plot follows the pair’s iconic battles in the tennis court throughout the ’70s and ’80s, which eventually culminated in the 1980 Wimbledon Men’s Singles final — a match viewed by some as the greatest ever. McEnroe’s legendary “You can not be serious!” rant occurred the following year in a match at the same tournament. Watch the trailer below:

The B.Elite shoes are available in various designs and colours for both men and women, to browse the collection on line click here.

Words by Keanu Adorable

Swedish tennis legend-turned-designer Björn Borg has unveiled his “SIGNATURE” collection at the Royal Tennis Hall during Stockholm Fashion Week. Borg, whose signature Scandinavian style helped formulate the slick ’70s tennis player style, has inspired the likes of Wes Anderson (The Royal Tenenbaums) and George Michael, among others.

The Signature Collection and the Main Autumn Winter 2017 Collection, were showcased simultaneously formed by two armies epitomising retrospective and futuristic features. British stylist Tom Guinness presented a real hybrid between old and new points of the brand – clashing contrasts of retro silhouettes of the Signature Collection and bold, futuristic performance sportswear of Fall Winter 2017. Guinness gave a contemporary interpretation of the limited edition Signature Collection that highlighted the tracksuits in bold colours, sweatbands, and sneakers. The Main Autumn/Winter 2017 collection is a representation of maximal-minimal and more advanced technical active wear.

“This show emphasised what Björn Borg is all about and was an empowering statement for us. Contemporary and prospective, yet true to our DNA and the legacy as a tennis and sports brand. We wanted to state our position as the ultimate fashion sports brand” says Jonas Lindberg Nyvang, Global Marketing Director at Björn Borg.

Flip through the runway show below and head over to Björn Borg’s online store to shop the pieces.

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Words by Isaac Perry

Iffley Road was founded in 2013 by Husband and Wife team, Claire Kent and Bill Byrne, a London based brand, which showcases A collaboration between Style and premium active wear, all pieces inspired by moments ‘rooted in running history’.

Named after the Oxfordshire-based track where the first four-minute mile was conquered by Roger Bannister in 1954, this brand wishes to be an introduction into the running world, through a mix of comfort, style and ventilation paired with your classic running wear silhouettes it fulfils all your needs.

Since creation, the brand has become renowned for their best-selling Cambrian t-shirt – an iconic piece that offers unrivalled performance and style. Lightweight and breathable, the Cambrian is crafted from highly wicking, bespoke dri-releasee Piqué fabric that dries four times faster than cotton. With a slim cut and slightly longer sleeves, the t-shirt has become the ‘go to’ classic for runners across the globe.

Ifflery Road Shirt

Made from super soft, highly wicking dri-release material.

The Cambrian t-shirt also features a nod to this iconic record, with a tri-stipe hanging loop incorporated into the design bearing the colours worn by Roger himself, whilst the brand logo reflects the roundel adorning Bannister’s vest.

You can purchase Iffley Road products online at www.iffleyroad.com as well as Mr. Porter.

 

WORDS BY CHARLIE BRITTON

The fashion industry has seen quite the rise in sportswear inspired garments in recent years with mega-trends such as ‘sports luxe’ and ‘Ath-leisure’ saturating the market. This sartorial mash-up of class and comfort expels the ‘fashion rule book’ as there simply are no boundaries. This summer really is no exception as brands release sportswear inspired collections, fit for occasion on and off the pitch and what a better time then just-in-time for good old Wimbledon.

Kent and Curwen

Creative director Daniel Kearns has clearly been quite busy in recent months. Working closely along side business partner and brand ambassador and the man himself, David Beckham, Kent and Curwen has produced a well liked and received SS18 collection, increased their brand awareness across the menswear fashion and retail scene and grown the brand’s strength from ageing and uncreative to well designed, expertly crafted and sought after.

Kent and Curwen

Creative Director Daniel Kearns and David Beckham

As seen from the interesting presentation that received a well deserved mention in our top LFWM collections which you can see here, Kent and Curwen has focused on a ‘teams’ inspired collection. Bringing in design and detail from different sporting events such as tennis and cricket, the collection has created a nostalgic and very British aura, something rather refreshing and good to see on the menswear scene.

Kent and Curwen

 

Although this is next Spring/Summers collection, Kent and Curwen’s current SS17 collection is still the perfect choice for today’s modern sportsman. From knitted striped tees to cotton cricket jumpers, the collection is bursting with British heritage and sportsmanship. What’s more, the collection is currently on sale, so make sure you check it out before its gone!

kent and curwen

Australian L’Alpina

A name often associated with sports, Australian L’Alpina was founded in 1946 and quickly became a recognisable player on the tennis scene.  The unique kangaroo motif may well be one of the more recognisable of heritage brand logos too and has continued to grow in popularity, both on and off the court.

This year, L’Alpina has teamed up with former British David Cup winner, James Ward, as the brand ambassador for this spring summer season. As James Ward steps back into the tennis scene, he has lead the latest collection of contemporary and timeless tennis garments perfect for a game on the grass or a drink at the pub.

Logo embroidered polo shirts with contrasting sleeves and heritage inspired track tops make up most of the collection, with L’Alpina sticking to their traditional style of design as they always have done best. Wearable for sporting occasions and causal occasions alike, this Summer17 collection defines Italian sportswear without the ridiculous price tag. The full Italian contemporary collection is available now on Australian L’Alpina.

Australian L'Alpina

Australian L'Alpina

Ellesse

Now a household name for the younger and older generation, Ellesse was started in 1959 and took pride in it’s Italian sportswear roots as it still very much does to this day. Initially starting with ski-wear, Ellesse quickly became an important name in the sporting world as it went on to sponsor the likes of Ferrari F1 and the New York marathon in the 1980’s.

Taking inspiration from Wimbledon itself, Ellesse has launched a tennis collection for men, with each garment appropriately named after a famous tennis sporting figure. The colourways of navy, blue and white keep the collection contemporary and up to date, whilst the Ellesse red and yellow logo stands out to create a nice finishing detail. At an extremely affordable price too, this is the perfect range to keep you on top of your game this summer, available now on Ellesse.

ellesse tennis collection