For the Fall 2018 season, Nike is releasing its latest futuristic Tech Pack collection. With new styles and materials, the pieces use innovative knit and woven fabrics that are engineered to provide a full range of motion. This new collection allows for more expressive connections to the sport; through breathability, stretch and texture.

Nike Sportswear’s latest Tech Pack collection spins body-informed and environmental data into focused and functional forms. The collection uses knit and woven materials as well as base, mid- and outer layers engineered to provide athletes with a full range of motion. “The product is engineered to the body through innovative and expressive materials that allow for stretch and breathability,” says Senior Design Director Ricky Hendry. “We wanted to redefine Tech Pack as more of a head-to-toe collection, introducing new styles and materials, allowing for a new and more expressive connection to sport,” says Hendry.

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Nike Tech Pack will be available in North America and Greater China August 1 and globally August 16.

It’s another edition of the world’s greatest tournament and we cannot wait to binge watch football for a whole month without guilt (come on England, let’s not go out of the group stage this time… please). Whether you’re a semi-professional or simply a Sunday sports fan, an amateur or an “I only watch football during World Cup” type of person, it is always hard to ignore the World Cup fever that blazes every four years. We here at Clothes-Make-The-Man have rounded up some goodies that can get you further into the World Cup mood, so don’t spend too much on bets just yet!

Escuyer

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To celebrate this next event in style, the Belgian brand Escuyer has designed a capsule T-shirt collection highlighted in the colours of the eight countries that support the label. Escuyer has created a sober T-shirt, perfectly cut and with a subtle twist: embroidered on the heart, an iconic player embodies the colours of his country and expresses all the fervor of its fans. Eight countries are represented by their legendary players, for instance, Bobby Moore for England, Zinedine Zidane for France, Pelé for Brazil and, of course, Eden Hazard for Belgium. To portray them in the heat of the action and in all their active glory, Escuyer enlisted Matthieu Regout, Belgian graphic designer (Club Sandwich). Just like the rest of the Escuyer collection, each t-shirt is made of a superior quality cotton and is produced in Portugal.

Shop the limited collection now online at Escuyer

London Denim

For this World Cup London Denim has made a tee-shirt for every single teams participating – yep that’s for all 32 countries, each t-shirt is made of a superior quality cotton and is produced in Portugal. They’re made in partnership with the UK’s No1 Eco Fashion factory so totally sustainable, and at £24 they’re 80% cheaper than our mainline collections. They’ve also added these fantastic women’s boyfriend Tees to our eco Graphic T World Cup collection.

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Saturday Night Fever Pitch by Simon Doonan

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Author Simon Doonan has two passions in life: Fashion and Football. At one time these two obsessions would have made very strange bedfellows. But times have changed: the unapologetic and unbridled style choices of today’s soccer stars offer a fascinating window into the heart of the game. Football and fashion have fallen in love.

Looking at the beautiful game through the lens of style, writer, columnist and football obsessive Simon Doonan celebrates the magic and madness of this unique culture with his distinctive laser wit and humour. Charting football style from its very beginnings, he pays homage to the great style icons of the game, from George Best to David Beckham, before turning his gaze to the hair, the tattoos and the cars, not to mention those other style icons of the game: fans, managers and of course, the WAGs.

Doonan’s hilarious observations are complemented by more than 230 photographs, making this a laugh-out-loud read for football fans and fashionistas alike.

You can purchase the book here

Louis Vuitton

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After South Africa in 2010 and Brazil in 2014, Louis Vuitton is proud to announce its ongoing relationship with FIFA for the 2018 FIFA World Cup Russia. The House is marking its third participation in the world’s biggest sporting event with brand-new projects.

The collection has a distinctive and playful look, created by using an innovative and highly technical embossing process on Louis Vuitton’s classic Epi leather. The collection includes new versions of Keepall and Apollo bags, two wallets, a pocket organizer, a coin purse, and luggage tags. The collection also sports a specially designed Louis Vuitton FIFA World Cup logo, while the initials “L.V”, in lettering first used on the personal trunks of Gaston-Louis Vuitton (1883-1970), are placed like a team badge. Continuing the House’s long tradition of personalization, an ingenious customization tool will give clients the chance to create original and unique flag-inspired coloured versions of the collection’s Keepall bags during the 2018 FIFA World Cup Russia. Customers can choose from one of 35 national flags, representing the 32 nations taking part in the World Cup and 3 others that have marked the competition’s history.

 

Hublot

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Limited to 2018 pieces, Hublot presents the Big Bang Referee 2018 FIFA World Cup Russia Smart Watch, the ultimate accessory that all football and Hublot fans have been waiting for. Instantly connecting you to every decisive second of the matches being played at the 2018 FIFA World Cup, a much-anticipated innovation sees the watchmaker and the footballing universe collide to create a silhouette rendered in gleaming titanium that catches the light to frame a circular digital screen, connecting to your Android or smartphone for on-the-go style and instant match updates.

UMBRO

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Back in 1966, Umbro was all set to kit out all 16 teams in that summer’s world cup. John Humphreys, son of Umbro founder Harold, had travelled the world to arrange deals with all the competing nations.

However, when the tournament started, only 15 of the teams wore Umbro. The USSR arrived with their own kits rather than the agreed Umbro designs, which were then lost to history. This story is the inspiration behind a new lifestyle collection unveiled today – Unforgotten. Ahead of this year’s tournament in Russia, the new collection uses 1960s design, sportswear style and striking graphics to create a smart capsule.

The Lev range is inspired by possibly Russia’s greatest ever player, Lev Yashin, who was always played head-to-toe in black. Known as the Black Spider, Lev is still the only goalkeeper to win the Ballon d’Or, and was known for his dynamic, athletic style of play.

Shop the collection here

German Sports Brand Puma celebrates 50 years of the ‘Suede’ ushering in unique drops that represent the varied cultures that the iconic sneaker has been a significant part of – from music, fashion, street and pop culture. This month, the party kicks it with the B-Boy Pack.

It may have started as a warm-up shoe, but the Suede got busy off the court when hip-hop was born in the Bronx. Smooth suede, fly colourways and a rubber outsole for grip: an instant B-boy essential. The Suede danced in the streets and hit stages around the world, remixed by new school legends solidifying its status as certified fresh #ForAllTime.

To pay homage to B-boy culture, Puma introduces the B-Boy capsule pack that consists of PUMA Suedes, T7 Track Suits, Tees and Accessories in OG styles and colourways.

Guys, girls and kids can gear up in three colourways. Fellas can pick from Black, Flame Scarlet and Forrest Green-Peacoat. Fly girls can choose from Red Dahlia, Spiced Coral and Blue Indigo while kids can kick it in Black, Flame Scarlet and Forrest Green. All B-boy Suedes come with the trademark thick grippy rubber outsoles perfect for power moves in dance battles. Fat laces fastened by gold name-plate locks make these babies legit breaker material. The kicks arrive in a special edition Suede 50 shoebox with metallic gold details and branding.

To compliment the sneakers and make a bold statement, the pack comes with the iconic PUMA T7 Tracksuit in Black and Flame Scarlet with signature 7-inch stripe down the side. The Suede Name Plate and Laced Tee give serious hip-hop swag. A mean Bucket Hat, a stuntin’ staple Suede Cap and classy Suede Backpack make the B-boy uniform complete.

 

Get the B-Boy Suedes and gear at FootAsylum from November 16th.
Follow @PUMASportstyle for all Suede 50 updates and check #ForAllTime to keep up with the conversation.

 

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Words by Keanu Adorable

Italian footwear brand Diadora is a renowned brand when it comes to tennis gear, and tennis legend Bjorn Borg is the brand’s most iconic figurehead. Diadora is famed for being the brand of choice of Bjorn Borg dating back to 1981, Diadora designed the B.Elite (the B stands for Borg) silhouette for Bjorn and is one of the most celebrated tennis shoes ever made.
With the release of the movie Borg vs McEnroe hitting the big screen later this month on the 22nd, it seems only fitting that the iconic B.Elite style, instrumental within the sporting history of that decade is enjoying a resurgence amongst sports fans and hipsters alike. known for his on-court outbursts, LaBeouf’s depiction of former World No. 1 tennis player John Mcenroe, is not to be missed. The actor even made a comparison stating that both him and McEnroe are “passionate, perfectionist, narcissistic.”  The plot follows the pair’s iconic battles in the tennis court throughout the ’70s and ’80s, which eventually culminated in the 1980 Wimbledon Men’s Singles final — a match viewed by some as the greatest ever. McEnroe’s legendary “You can not be serious!” rant occurred the following year in a match at the same tournament. Watch the trailer below:

The B.Elite shoes are available in various designs and colours for both men and women, to browse the collection on line click here.

Words by Keanu Adorable

Swedish tennis legend-turned-designer Björn Borg has unveiled his “SIGNATURE” collection at the Royal Tennis Hall during Stockholm Fashion Week. Borg, whose signature Scandinavian style helped formulate the slick ’70s tennis player style, has inspired the likes of Wes Anderson (The Royal Tenenbaums) and George Michael, among others.

The Signature Collection and the Main Autumn Winter 2017 Collection, were showcased simultaneously formed by two armies epitomising retrospective and futuristic features. British stylist Tom Guinness presented a real hybrid between old and new points of the brand – clashing contrasts of retro silhouettes of the Signature Collection and bold, futuristic performance sportswear of Fall Winter 2017. Guinness gave a contemporary interpretation of the limited edition Signature Collection that highlighted the tracksuits in bold colours, sweatbands, and sneakers. The Main Autumn/Winter 2017 collection is a representation of maximal-minimal and more advanced technical active wear.

“This show emphasised what Björn Borg is all about and was an empowering statement for us. Contemporary and prospective, yet true to our DNA and the legacy as a tennis and sports brand. We wanted to state our position as the ultimate fashion sports brand” says Jonas Lindberg Nyvang, Global Marketing Director at Björn Borg.

Flip through the runway show below and head over to Björn Borg’s online store to shop the pieces.

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