If you haven’t seen the latest James Bond Movie, SKYFALL, (GO AND SEE IT ) the above image will mean rather little to you. During a scene in the said Bond film, British actress Naomie Harris gives 007, played by Daniel Craig, a close shave using a cut throat razor, whispering in his ear “sometimes the old ways are the best” as she performs the shave.
The Shaving Shack, the online retailer of premium shaving products, has attributed SKYFALL & 007’s antics for a whopping 405% increase in sales of cut throat razors claiming this intimate shaving scene is the reason for the dramatic sales surge over the last two weeks.
The online retailer has also seen a 123% increase in web traffic since the film was released. Traffic from Internet searches for “cut throat razor” and “straight razor” have soared by a staggering 735% over the last week, the firm added.
Nick Gibbens, Brand Director of The Shaving Shack, believes Bond’s legendary style and iconic status have inspired men to try out a new method of wet shaving.
“Bond fans have an emotional attachment to 007, they love his Aston Martin cars, Omega watches and dinner suits. So it comes as no surprise that they have jumped on his love for cut throat razors. These luxury, old-school razors range in price from around £60 up to £300 so it’s fair to say that Bond fans are spending big to ensure they look as clean cut as 007.”
But Bond fans that can’t splash out up to £300 on a razor are instead opting for a cut-price shavette – a close relative to the cut throat razor with the difference being that the blades can be changed. Sales of shavettes on The Shaving Shack website have risen by 509% since the release of Skyfall, with bumper sales of the budget Bluebeards Revenge Shavette (see image).
The Shaving Shack says it’s delighted to see an increasing number of men ditching the multi-bladed cartridge razor in favour of a straight but they are also keen to point out the increased complexity of a cut throat shave.
“Shaving with a cut throat razor is certainly one of life’s pleasures as it will give you the closest possible shave. But it does take time to master the technique and you’ll certainly need a steady hand and plenty of practice. “We strongly advise that all men take the time to read up on the correct technique.”said Mr Gibbens. Otherwise, be prepared to see sales of toilet paper increase and fellas commuting into work with bloodied scraps of loo roll stuck to their faces !
