German Sports Brand Puma celebrates 50 years of the ‘Suede’ ushering in unique drops that represent the varied cultures that the iconic sneaker has been a significant part of – from music, fashion, street and pop culture. This month, the party kicks it with the B-Boy Pack.

It may have started as a warm-up shoe, but the Suede got busy off the court when hip-hop was born in the Bronx. Smooth suede, fly colourways and a rubber outsole for grip: an instant B-boy essential. The Suede danced in the streets and hit stages around the world, remixed by new school legends solidifying its status as certified fresh #ForAllTime.

To pay homage to B-boy culture, Puma introduces the B-Boy capsule pack that consists of PUMA Suedes, T7 Track Suits, Tees and Accessories in OG styles and colourways.

Guys, girls and kids can gear up in three colourways. Fellas can pick from Black, Flame Scarlet and Forrest Green-Peacoat. Fly girls can choose from Red Dahlia, Spiced Coral and Blue Indigo while kids can kick it in Black, Flame Scarlet and Forrest Green. All B-boy Suedes come with the trademark thick grippy rubber outsoles perfect for power moves in dance battles. Fat laces fastened by gold name-plate locks make these babies legit breaker material. The kicks arrive in a special edition Suede 50 shoebox with metallic gold details and branding.

To compliment the sneakers and make a bold statement, the pack comes with the iconic PUMA T7 Tracksuit in Black and Flame Scarlet with signature 7-inch stripe down the side. The Suede Name Plate and Laced Tee give serious hip-hop swag. A mean Bucket Hat, a stuntin’ staple Suede Cap and classy Suede Backpack make the B-boy uniform complete.

 

Get the B-Boy Suedes and gear at FootAsylum from November 16th.
Follow @PUMASportstyle for all Suede 50 updates and check #ForAllTime to keep up with the conversation.

 

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imageIn the 70s and 80s, PUMA tennis shoes were exactly what players needed for grand slam level play. They were launched at a time when the Formstripe was still fresh and new, a rising crowd-pleaser on courts around the world. PUMA unleashed a full court fury with its tennis shoes: all white leather, occasional coloured Formstripe, and soles that conformed to the foot once broken in. They were made in Europe, high quality and tough to replicate. And it quickly put PUMA at the top of its game and attracted some of the world’s best players. Among these players was Argentina’s Guillermo Vilas.

imageIn the 1970s, Guillermo Vilas smashed through winning streaks. He quickly secured his ranking as PUMA’s hero with skill, style and charisma. On the court he was a solid left-handed base-liner, dominating any surface and serve sent his way. Off the court he was the ultimate playboy, winning over ladies faster than you can say ‘tennis.’ He wore PUMA trainers during his best years. When paired with that long hair and those tube socks, he became bigger than the game itself and remains a bonafide legend. In 1981, he paired with PUMA to create a shoe that matched his own winning style: The GV Special.

This iconic ‘Archive Tennis’ style part of the ‘A Touch Of Class’ concept to celebrate PUMA’s rich history in the sport, gets an overhaul this AW14 with premium Ostrich leather, putting some fierceness back into the famed tennis sneaker whilst also serving a nod to 80s terrace culture.

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imageIn a summer when football becomes the topic of conversation around the world, evoSPEED one of Puma‘s most innovative football boots, gets a street and fashion inspired makeover. PUMA have teamed up with a handful of their most prestigious partners to create four different takes on this modern classic. BAPE, COLETTE, ALIFE and KITH have all interpreted the boot in their own unique style. evoSPEED enables a quickness of movement through some of the most innovative performance technology in football, while the fashion and street collaborations are true to PUMA’s creative vision.

The PUMA evoSPEED is an optimised blend of light, fit and flex which maximises performance without sacrificing stability and comfort on the football pitch. Each collaborative take on the evoSPEED is sensitive to the boots original purpose; each pair of boots will come with a co-branded boot bag and there is also a collaborative football jersey to round out each partners offering.

As a result of the evoSPEED’s arresting design it is immediately clear which boot belongs to which partner. The all-over camo print make up is quintessential BAPE, whilst two of the other models see the KITH and ALIFE logos loom large amongst a sea of arresting repeat print. In contrast, and in keeping with their clean image, Colette explore colour graduation through the considered application of their signature blue to create a boot that oozes Parisian cool.

The boots, each of which feature the collaborator’s branding on the tongue, will drop consecutively throughout the month of June and July. The exclusive PUMA evoSPEED collaborations will be available at the collaborating partners’ stores and in select global performance retailers. The boots are extremely limited, so you need to be quick.

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Puma_Wood01This season sees the Sport/Lifestyle brand PUMA relaunch one of their back catalogue’s most recognisable silhouettes the Oslo. A striking style that dates back to the early 1950’s the Oslo was released and named in recognition of the 1952 Oslo winter games and became the shoe of choice for athletes pre and post event.

PUMA’s reissue acknowledges the 1980’s versions  and is a nod to its comfort and construction. Featuring a smooth leather upper and toebox protection courtesy of the T-toe suede overlays the Oslo’s retro styling evoke the best of terrace culture and a understated uncomplicated pride in ones very own appearance.

The notched tooling on the sole was designed to provide greater stability and traction. Now the functional flourishes ensure the Oslo has a distinct visual identity.

No detail is spared as the year of original production and article number is stamped on the collar lining. The trainer is signed off with the PUMA ‘Oslo’ branding in gold foil as per the original to ensure total authenticity as the shoe remains true to its forefathers.

PUMA round out the reissue with a series of complementing clothing and accessories completing the whole 360 offering, where it has worked to the brief of, PUMA starts in Sport and ends in Fashion. 

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