Unless you’ve been living under a rock on a deserted love island this Summer, you couldn’t have escaped the escapades and shenanigans of those “loved up” impossibly good looking residents of ITV’s hit show Love Island. Ohhhh please, don’t give me, I don’t know what you are talking about !

Now the stand out individual and just so happened to be winner of the the whole shebang was Kem Cetinay. A young fellow who won over and charmed viewers with his gentlemanly qualities, sense of humour and being an all round good guy.

The next chapter in Kem’s story is unfolding thick and fast right is front of us. Fingers crossed he seems to have found ‘true love’ with fellow contestant Amber then he’s been offered a role presenting on Breakfast TV and now international online e-tailer boohooMAN.com have announced Mr Cetinay as their new UK Brand Ambassador.

Kem said at the recent launch, “I’m delighted to be representing boohooMAN as their first UK Brand Ambassador. We’ve got some big things planned and I’m really excited to get started. Their products are right up my street – there’s so much choice!”

However, there is far more to young Mr Cetinay than first meets the eye and little is talked about his philanthropic ventures, yes you did read that right. Kem is far more than your common and garden reality TV, flash in the pan, celebrity. Yes you may know that Kem is a very accomplished barber but little has been spoken about the good causes that he works with.

Cetinay is already an ambassador for homeless charity Centrepoint and spent a night on the streets last October to raise both awareness and funds for the good cause. But Kem wasn’t always this bright, sparky, confident individual you saw on Love Island. He too has had to fight his own personal battles and unlike other countless reality TV show winners wants to highlight certain issues, like mental health wellbeing amongst young people. Cem knows only too well what a devastating effect this can have on an individual and the people around them. Watch out for this young man not only is the world his oyster but he has a lot, of relevant points, to say.

Vile, there’s no other word to describe the weather at the moment and because Summer, and hopefully nice warm weather, seems such a long way away at the moment. I thought I would cheer us all up by taking a look at the best of what the big High Street names have in store for us over the coming months, when we don’t have to wrap up in layer after layer.

 

Proving that they are more then a one season wonder, boohoo.com the new kid on the block is proving that they can play, nicely, I hope, with the big boys.

Proving that they are more then a one season wonder, boohoo.com the new kid on the block is proving that they can play, nicely, I hope, with the big boys.

 

Burton

I always feel Burton struggle a little with catering for their customer in the Spring season but they haven’t done too bad at all with this collection.

 

Camouflage is a massive trend for SS13. Before, you say anything, I'm not even contemplating advising going for a drink in head to toe camp. Well unless it's for a TA meeting. But believe it or not this highly directional look is from no other then Debenhams.

Camouflage is a massive trend for SS13. Before, you say anything, I’m not even contemplating advising going for a drink in head to toe camp. Well unless it’s for a TA meeting. But believe it or not this highly directional look is from no other then Debenhams.

 

I have to say, H&M for SS13 have really got their stuff together. They are offering us guys a greg selection from casual to more formal and as always at their unbelievable prices.

I have to say, H&M for SS13 have really got their stuff together. They are offering us guys a greg selection from casual to more formal and as always at their unbelievable prices.

 

I can't believe these images have come from no other then, get ready for it, JOHN LEWIS !!!! They've blown me away for SS13, it was a tough call to choose just one image from their selection for this season. Well done guys, please keep it up

I can’t believe these images have come from no other then, get ready for it, JOHN LEWIS !!!! They’ve blown me away for SS13, it was a tough call to choose just one image from their selection for this season. Well done guys, please keep it up

 

I know this is kinda stating the the obvious but M&S are amazing at suiting and SS13 certainly isn't an exception. Their casual wear for this season isn't bad either, but if your looking for a suit over the coming months, you'd do a lot worse then starting here.

I know this is kinda stating the the obvious but M&S are amazing at suiting and SS13 certainly is no an exception. Their casual wear for this season isn’t bad either, but if your looking for a suit over the coming months, you’d do a lot worse then starting here.

 

 

See what I mean about Camo, its everywhere, but thought New Look had captured the trend in a very wearable way. This brand both seem to be started to get their menswear and its improving season on season. So keep it up New Look you can't afford to rest on those laurels.

See what I mean about Camo, its everywhere, but thought New Look had captured the trend in a very wearable way. This brand both seem to be started to get their menswear and its improving season on season. So keep it up New Look you can’t afford to rest on those laurels.

 

Holy froly, Reiss are bloody good at what they do. What they do is produce GREAT trend driven clothes that are easy to put together and wear. My only criticism, maybe do them is slightly larger sizes, thats all.

Holy froly, Reiss are bloody good at what they do. What they do is produce GREAT trend driven clothes that are easy to put together and wear. My only criticism, maybe do them is slightly larger sizes, thats all.

 

River Island are on it when it comes to translating trends at affordable prices. What more can I say.

River Island are on it when it comes to translating trends at affordable prices. What more can I say.

 

No mean, moody, gothis images this season. Here come the sun and TOPMAN is awash with colour and celebrating all things surf. I'm starting to warm up now.

No mean, moody, gothis images this season. Here come the sun and TOPMAN is awash with colour and celebrating all things surf. I’m starting to warm up now.