Swaine refashions itself as a luxury goods house for the modern age

Since 1750, Swaine is the oldest name in luxury goods in London providing handmade luxury leather goods, elegant Brigg umbrellas and timeless Herbert Johnson, Indiana Jones’ headwear.

As one of the longest-established luxury goods houses – it embarks on a new chapter of its 273-year history, refreshing its image and range for 21st-century life, while retaining the heritage craft skills that made it a revered name in luxury.

Established in 1750 as an equestrian whip maker, Swaine later expanded its offering to suit shifting lifestyles, moving into leather goods and luggage, umbrellas and hats. Swaine represents a thread leading back to a more elegant time. Their products are made to last generations and proudly encourage their customers to look after your item and trust them for repair. Swaine is one of the most prestigious luxury brands in London. Their techniques are nearly a lost art, kept alive by their master craftsmen.

As part of this, it acquired businesses of comparable quality and reputation, bringing their expertise under the same roof, including umbrella maker Brigg and hatter Herbert Johnson, long-time supplier of the British armed forces. This unique blend of expertise earned Swaine the patronage of numerous discerning clients and 16 royal warrants.

It has also been a long-time champion of style on the big and small screens. Swaine’s products have cemented the cultural image of film’s most iconic characters, including James Bond’s self-destructing Swaine attaché case in From Russia with Love, Indiana Jones’s dust- speckled trilby, Mary Poppins’ Brigg parrot-head umbrella and most recently, Thomas Shelby’s Herbert Johnson newsboy cap in Peaky Blinders.

Now, as the brand attunes to the times, its latest evolution cements its place as a leading light in British luxury goods. Formerly known as Swaine Adeney Brigg, it has been rechristened as Swaine after its forefather, James Swaine, with a revamped house logo, while a new flagship store will opened earlier this year to complement the current boutique in Mayfair’s Burlington Arcade. This flagship, located at 126-127, New Bond Street, has been designed by leading architectural firms Malherbe Paris and Atelier Architecture and Design, who created an immersive space that reflects both the brand’s pedigree and fresh direction. The 7,000 sq. ft. store will showcase the full men’s and women’s leather goods range and Herbert Johnson hats, alongside a ‘Rain Room’ for Brigg umbrellas and spaces for private appointments and bespoke services. Bespoke workshops for leather goods and Herbert Johnson hats will also be housed above the store, continuing the brand’s long tradition of production in the heart of the British capital.

This clean, contemporary rebrand is mirrored in Swaine’s revitalised product offering. Its iconic James Bond Attaché Case, for example, has been reimagined in a sleeker, lightweight form, making it more suited to busy urban life and for the first time, a women’s equivalent has been introduced to the range. However, for those who prefer to stay true to tradition, Swaine will continue to make its legacy products to their original specification, including the heritage Bond Attaché Case, made from English bridle leather – a signature material for the brand. “Swaine is the oldest luxury brand in the world and that history is one of our greatest assets. This rebirth is about investment, elevation and moving forward to capture a new audience and generation, while maintaining our hallmark of understated British elegance”, says Carine de Koenigswarter, Chairman and CEO of Swaine. While this rebrand is its most pivotal in nearly 300 years of trade, Swaine remains a byword for enduring luxury goods and the best of British craftsmanship.

How to combat jet lag, the travel hangover, with Nature’s Truth Levagen+ Bed supplements

According to Google trend data, searches for “jet lag cures” have risen by 3400% in the past month, as people prepare for their summer holidays.

Jet lag can be an unwanted side effect of travel that leaves you exhausted and eats into precious holiday time at either end of your trip. Fear not dear reader, here is a product that helps you to combat the fatigue brought on by travelling through various time zones.

Travel journalist Donna Richardson has visited six countries this past month and crossed many time zones. Feeling exhausted after returning from The Caribbean, there was no time to rest with her energetic six-year-old to entertain.

Added to this she had a busy schedule of travel to manage less than a week later, since her work took her to Scotland, Portugal, Switzerland and Italy in quick succession. And then the summer holidays began and she needed a pick-me-up before her family holiday to the Canary Islands.

Luckily, she discovered Levagen+ Bed. This new supplement from Nature’s Truth is focused on helping you get better rest and feel more refreshed in the morning. It contains PEA, Magnesium, Vitamin B6 and L-Tryptophan, all clinically tested to aid sleep in various ways. 

“After all the travelling I have done in the past few weeks I have been feeling drained and exhausted,” said Donna.

“When you travel for work or go on holiday, often the flights are ridiculously early and involve a hotel stay the night before. Knowing I must get up at about 3:00am, I very rarely get a good night sleep as I wake every hour the night before I travel, terrified I will miss my wake-up alarm.

“Then when I arrive at the destination, I tend to struggle to get to sleep the following evening as I am buzzing with excitement.

“Trans-Atlantic travel in particular can really take it out of you – it is a killer on the journey back. You lose sleep on the flight and the jet lag is crippling. For days I felt exhausted after I returned, but I had to be alert as my little girl was eager to play with me after I hadn’t seen her for several days. It took at least a week just to feel normal again.

“Then I was off again on another series of adventures through Europe and then back home. While I was buzzing off the adrenaline, I was depleted of energy. My batteries needed charging and fast.

“Knowing I had less than a week before our family holiday, I needed something to give me a boost. I had been told all about Levagen+ Bed and how it had miraculous results for jet lag, so I decided to give it a whirl.

“The first evening I took it, I slept soundly and uninterrupted. Furthermore, the next morning I felt bright and alert.

“I am looking forward to taking it over the coming weeks to see if it will make a difference and give me energy for my on-the-go family holiday and beyond for the six weeks holidays.”

PEA (Palmitoylethanolamide) is the latest ingredient causing a buzz in the health and wellness industry. Dubbed the “new CBD”, PEA is a naturally occurring amino acid that has shown promising results in clinical trials. 

Combined with added ingredients to target specific needs, Levagen+ by Nature’s Truth has created a range of supplements that can aid pain reduction, combat swelling, promote sports recovery, aid hormone balancing, support good sleep and boost immunity.

Levagen+ Bed helps you to fall asleep faster during hot summer nights and helps you to wake up feeling more refreshed, making it easier to handle jet lag on your summer holidays, especially if you’re moving through time zones. The anti-inflammatory effects of PEA also have the potential to help combat hayfever symptoms stopping you sleep. 

Beyond helping to regulate your sleeping pattern, Levagen+ can also help to solve travel anxiety. Levagen+ Mood features Ashwaghandha root extract, which has been shown to help regulate mood, reduce stress, anxiety and cortisol levels.


Images by:

Guilherme Stecanella

Florian Van Duyn

Italian Summers VS British Autumns – ACQUA DI PARMA MEETS TENUTA LUCE

Bask in the sunny and clear sky that bathes the trails, feel the vibrance and radiance of the pulsating terrain, and immerse in the green and round sensations of the vines. An ode to light, a value profoundly shared by two storied Italian names who come together to present a brand-new fragrance for the home, Acqua di Parma meets Tenuta Luce.

Tenuta Luce, situated in the heart of the Val d’Orcia Natural Park, aims at obtaining the fullest expression of the Montalcino zone yet with an utterly distinctive individual style. Its brilliant sunlight, crisp air and well-ventilated conditions, gift of its unique exposure; and its diversity of soils and elevations all combine to make Tenuta Luce a truly privileged place to produce fine wines, where the equilibrium of all these components is jealously respected and protected

Inspired by a magical place where life, heritage, and culture define a territory of unparalleled value, the limited-edition fragrance unites the essence of nature and expert know-how in a perfect balance transporting the senses to sun-drenched vineyards.

A collaboration of excellent Italian craftsmanship born from the sun, the Acqua di Parma meets Tenuta Luce fragrance fills the living space with the energy of vines, the materiality of their trunk, and the texture of their leaves. Full of luminosity, the dry and woody scent reflects the sun-kissed soil and the richness of the Tuscan territory that Tenuta Luce calls home.

Fresh, aromatic notes of lavandin and thyme, amplified by juniper touches, seal this bouquet’s sparkling, radiant opening. After a strong and intriguing contrast, the fragrance evolves into more fruity, green, and rounded tones with grape leaves accord. The dry and luminous cedarwood reproduces the tactile sensation of sunny soil, while the deep, enveloping, and soft sandalwood evokes the scent of a traditional Italian savoir-faire of barrels.

Acqua di Parma meets Tenuta Luce is available as a 200gr candle and 180ml diffuser, both in shiny black lacquered glass adorned with radiant golden rays as lively as the intense sun rays illuminating the vineyards. The home fragrances feature a unique label in an ode to the all- Italian collaboration that merges tradition, innovation, creativity, and the pursuit of excellence.

In line with the attention to the sustainability of the Maison, the essential and compact design of Acqua di Parma’s Home Collection outer packaging reduces material consumption. The packaging comes in 100% recyclable fine paper approved by FSC, an international certification for responsible forest management worldwide.

7 WAYS TO CARE FOR MUSCLES AND JOINTS

Muscle ‘rehab’ is a wellbeing health must. New research from Deep Heat, the joint and muscle care specialists providing a range of thermotherapy topical solutions, has revealed that a staggering 71% of Brits have experienced muscle pain at some point and a scary 50% of the respondents polled in the same study said they have struggled with joint stiffness.

Worryingly though, the same research has found that Brits often ignore this discomfort with 44% admitting that if they had joint or muscle niggles, they would still carry on and continue to go to social occasions. Plus, if the distress was getting worse, 23% say they would still go to an event they had agreed to, regardless.

Can you imagine how much comfortable we’d be if we gave our muscles the proper rehab they needed?
It turns out, listening to our bodies isn’t a forte of us Brits as only 34% admit to doing this as a form of self care with 34% also admitting that they never even think about their muscle health – this includes 46% of 45- to 60-year-olds.

In fact, all age groups seemingly are experiencing muscle and joint distress; two out of five 18- to 29-year-olds have reported an increase in back problems over the previous year with 47% of 18- to 29-year-olds having to rest due to lower leg, ankle, or foot discomfort1. A staggering three-quarters of 30- to 44-year-olds know the warning signs that their body is telling them to slow down or give it some TLC; however, if they were in discomfort, 55% would not miss a work meeting.

Maintaining a stiff upper lip isn’t always advised though. Despite three in 10 survey respondents claiming that painful muscles will eventually heal themselves, 58% do rightly conclude that ignoring muscle issues could lead to future health complications. Injuries need to heal properly to avoid these complications.

The 101 on muscle rehab: Our muscles go through a lot on a daily basis, and even if you’re sitting still, muscles are working to hold you upright. So, when muscles are overstretched, overused, go through trauma or simply fatigue, muscle rehab is needed to allow healing to occur. After all, everyone wants to be moving comfortably without pain or aches. Muscle rehabilitation can involve particular exercises and movements to allow muscles to repair and become stronger, more flexible and more mobile; and it can involve various therapies including heat therapy, cold therapy, massage and compression. These promote healing and can help to ease swelling. See our 7 hacks on how to care for your muscles and joints, plus if you want to know more on heat therapy and useful muscle rehab exercises from page 2.

But what’s causing these muscle injuries?
Physiotherapist and advisor to Deep Heat, Sammy Margo says that there are a number of factors which could be causing muscular discomfort.

Firstly, exercise; over a third of respondents in the Deep Heat survey have had an exercise related injury.
“Although exercise is great for strengthening muscles and joints, we do need to be careful. Warming up and cooling down is vital as it prepares the body for the work it’s about to do, and also winds it down after. Nearly half (43%) of Brits don’t warm up before exercising, while 52% have admitted that they don’t cool down afterwards,” says Sammy Margo.

This is a recipe for disaster, and can lead to painful, long-lasting injuries. Sammy Margo adds: “Often, muscular injuries caused during exercise aren’t dealt with properly, and continuing to exercise causes the injury to reignite.”

However, exercise isn’t the only reason behind muscular injuries. Simple day-to-day movements, such as picking up the shopping, can cause incredibly painful muscle injuries in the back and our knees, for example. When we suffer from a muscular injury, ensuring we heal it properly, with the correct rehab practices, means that the likelihood of the injury coming back, is far less likely.
“Strains and sprains are common occurrences; however, we don’t want to keep getting ourselves injured. We want to get back to living a normal life,” says Personal Trainer Chris Ruxton,  who swears by Deep Heat as his go to muscle re-hab essential who reiterates how important it is that we live an active life; walking, exercising, and staying mobile.

Sedentary lifestyles can also wreak havoc on our muscle health. More than four in 10 survey respondents feel that the increase in working from home reduces activity levels across the day with 78% of Brits feeling that they should be doing more exercise and six in 10 revealing that they don’t know how much exercise per week the government and NHS recommends.

Sammy Margo explains: “The NHS recommends that we do at least 150 minutes of moderate intensity activity a week or 75 minutes of vigorous intensity activity a week,” says Sammy Margo, adding that it’s also advised to do strengthening activities that work all the major muscle groups (legs, hips, back, abdomen, chest, shoulders, and arms) on at least two days a week.

“Sitting still for too long, or limiting movement, can cause muscles to tense up, which can lead to aches. Habitual inactivity leads to a slew of health issues known collectively as hypokinetic diseases. Heat therapy, such as the Deep Heat Muscle Massage Roll-on Lotion offers a convenient, non-medicinal way to ease muscle discomfort,” she adds.

Weight gain is also an issue for muscle and joint discomfort.
“Weight gain and obesity put extra pressure on the joints,” says Sammy Margo. “So it’s important to maintain a healthy weight by eating a balanced diet and incorporating plenty of healthy movement into your life.”

It is possible to ease muscle discomfort. Check into muscle rehab: How to care for muscle and joints aches 

#1. Muscle Re-hab With Heat Therapy: Don’t overlook the power of heat! Although so many Brits are ignoring their muscular injuries, an impressive 52% do believe that heat therapy can support muscle rehab and long-term recovery from an injury. In fact, 43% have tried a topical heat therapy in the past for back or hip pain, with 57% continuing to use it.

Personal Trainer Chris Ruxton recommends Deep Heat Muscle Massage Roll-on Lotion as a useful heat therapy tool that can be used anywhere, anytime, particularly following an injury – where muscle fibres have knitted together incorrectly.

“This is my muscle-rehab essential as it’s a convenient, non-medicinal way to ease muscle discomfort topically. Use it daily to ease and release knots in shoulders, legs, and backs so you are more comfortable; use before exercise to loosen and soften muscles, so they move more easily; and use it to rehab soft tissue muscle, to help realign muscle fibres and break down adhesions and scar tissue,” explains Chris Ruxton.

Added to this, Chris Ruxton recommends the Deep Heat Pain Relief Heat Patch. “I use this underneath my clothes. It’s a long-lasting, adhesive patch, which is non-medicinal, comfortable, and odourless and sticks well!”

#2. Warm up…: With the Deep Heat research discovering how a vast number of Brits neglect to warm up and cool down before and after exercise, it’s time to make this a priority, in a bid to reduce muscle and joint distress.

“An effective warm-up is essential because it loosens muscles, increases blood flow, and fires up muscles and tendons and makes the most of your work-out. It also helps minimise the risk of injuries,” says Chris Ruxton, who adds that a warm-up should also focus on aerobic activity, not stretches.

“Save stretching for your cool down, after exercise,” he adds. Chris Ruxton reveals that if you’re carrying an injury, have problems with muscular aches and discomfort or you’re doing a quick work-out between work calls, use the Deep Heat Muscle Massage Roll-on Lotion for a fast-track warm-up.

“Use the roller-ball action to massage calves, thighs, upper arms and shoulders and the sites of any particularly tight or achey muscles, then let the warming ingredients go to work.”

#3…and cool down: This is where stretching comes in, a key contributor to ache-free muscles and joints. “While muscles are still warm, gentle stretches will help release any build-up of lactic acid and increase  flexibility. Over time, regular stretching will increase strength, mobility, and balance,” advises Chris Ruxton.

He recommends focusing on major muscles such as the shoulders, upper back, lower back, pelvis, hips, and legs, and pay more attention to muscles which are sore, or tight. “Hold each stretch for 15 to 60 seconds, depending on your level of fitness, and during each stretch, gently try to lengthen muscles. Avoid bouncing as this could lead to minor, or major, muscle tears and damage.”

Chris Ruxton also recommends massaging the backs of calf muscles, muscles behind the knees and undersoles of your feet with Deep Freeze Glide-on Gel. Deep Freeze Glide-on Gel provides scientifically proven cooling and
soothing for backs, necks, shoulders, legs, and feet and works just like ice. Cooling therapy can decrease blood flow and may help calm minor aches in muscles and joints. As a result, Deep Freeze Glide-on Gel provides fast-acting cooling and non-medicinal soothing relief for minor aches in muscles and joints in a convenient and mess-free roll-on format. It can also be used alongside oral analgesics.

#4. Massage: Almost two thirds of Brits correctly think that massage can support recovery and muscle rehab from an injury with 27% already factoring massages into their life as a means of caring for their muscles.

Chris Ruxton says that it’s simple to massage aching muscles at home, yourself. “If you don’t have the means of getting a professional massage, try using a foam roller at home. These come in smooth or ridged varieties, and after just 10 minutes of rolling the tight area under the roller, you should feel the muscles  start to ease.”

Chris Ruxton adds: “When you’re sitting down at a desk or table, why not try rolling a massage ball under your feet to ease tightness in the foot, which can also help muscles and joints throughout the entirety of the lower leg.”
#5. Check your posture: 
Previous Deep Heat research found that 50% of people work from home using a laptop whilst sitting on a sofa or armchair and 33% work in bed! Neither of these scenarios will be doing muscles and joints any good. Sammy Margo says that it’s important to sit upright on a comfortable chair with feet flat on the floor. Forearms should rest at a comfortable height on a table with your laptop or screen at eye level, so as to avoid any neck pain.

#6. Muscle rehab exercises: Here are a few muscle rehab exercise examples from Sammy Margo, all designed to help muscles to repair and become stronger, more flexible, and more mobile.

  • Bird dog – for recovery from back pain 

Start on all fours with your wrists directly under your shoulders and knees under your hips. Keeping your back and core engaged, extend your left arm out in front of you at the same time as extending your right leg out behind you. Hold for 10 seconds, then return to the start and repeat with the right arm and the left leg. Do this 3 times on each side.

  • Back extension – to aid with lower back pain 

Start lying down on the ground, face down. Keep your arms down by your side. Engage your back, stay facing down and slowly lift your upper back and feet off the floor. Hold this for 10 seconds, then lower back down to the start. Repeat 4 times.

  • Shoulder flexion – to help with shoulder injury recovery 

Lie on your back with your arms by your side and your knees bent with feet flat on the floor. Clasp your hands together in front of your body, and keeping your arms straight, bring them overhead. Pause, then return to the start. Go for 5 reps.

Glute bridge – for back, hamstrings and glutes
Lie back on the floor with knees bent and feet flat on the floor. Keeping your arms by your side, slowly lift your hips off the ground, until your thighs and upper body form one straight line. Pause, then lower back down. Aim for 10 reps.

#7. Dealing With Muscle Discomfort. Like many, Sammy Margo and Chris Ruxton are huge fans of the Deep Heat product range. Here’s a fast product summary to the Deep Heat range:

  • Deep Heat Pain Relief Spray – an easy-to use heat therapy spray. Helps to relieve pain in the muscles, tendons, joints or bones, lower back, and thigh pain, sprains, or strains. Deep Heat generates penetrating warmth in aching, injured and sore muscles. Heat therapy helps to increase blood supply to relax aching and overstretched muscles – re-oxygenating the tissues to help stimulate the natural healing process. Contains Methyl Salicylate. Always read the label.
  • Deep Heat Heat Rub – a rub that provides targeted pain relief and can be used before or after exercise. Plus, it helps with stiffness including back and rheumatic pain, sciatica, fibrositis, sprains and chilblains. Penetrating heat therapy through a rub helps to increase blood supply to relax and soothe aching, injured and sore muscles. Contains Methyl Salicylate. Always read the label.

 

Images

Andrew Valdivia

Karsten Winegeart

Victor Freitas

Alonso Reyes

Anastase Maragos

LYLE & SCOTT LAUNCHES GRASSROOTS FOOTBALL INITIATIVE

Premium British lifestyle brand, Lyle & Scott, is launching its biggest brand campaign to date – a new global initiative supporting grassroots football. The brand will launch ‘Kits for Clubs’ to pay tribute to its historical connections to football by supplying free, bespoke football kits to amateur teams and small clubs across the world. Beginning with a seven-figure investment from the brand in the first year, the campaign will grow to offer new kits to tens of thousands of dedicated grassroots football players all over the world.

The funding gap between grassroots and elite football is getting wider with each passing season, as we are on the cusp of the first transfer fee over £200m occurring during a global financial crisis. With commercial revenue at the top of the game reaching astronomical levels, Lyle & Scott recognise that the efforts and dedication of the heroes of amateur football are often under-appreciated and overlooked. Small local communities are often left with no choice but to contribute their hard-earned incomes to keep their clubs alive due to the shameful lack of funding coming from the top down to grassroots football. Using the ‘Kits for clubs’ campaign and capitalising on the fashion brand’s relationship with football, the brand will support these teams struggling through financial hardship by removing the cost of new kits.

Clubs will be able to apply for their new football kits using a simple application process, filling out a short online form with the story of their club at https://kitsforclubs.lyleandscott.com. Any club, whether 5, 7 or 11-a-side, freestylers, pub teams or mid-week footballers, is invited to apply for complimentary football kits and remove a significant expense for the season ahead. An expert panel will then review all applications individually before deciding which teams will receive the free Lyle & Scott football kits.

Designed in-house and developed through the brand’s long-established production processes, the kits pay homage to the brand’s 150 years of heritage, combining Lyle & Scott’s expertise in fashion, football and products developed for performance. Teams will be able to choose their favourite kit from a range of shirts designed to look and feel great. The range includes an Argyle pattern, or a thistle inspired design for those wanting something striking, or more classic designs for the football purists. The Lyle & Scott team colours of black, gold, and white compliment the elevated designs, aiming to capitalise on the close relationship between premium fashion and football that has gone from strength to strength over the last two decades. Relationships with the chosen clubs will be nurtured and their feedback on the products will be used to develop the range of products further in the coming seasons.

The kits will all be hand-finished in Scotland, in the brand’s hometown of Hawick, with customisation for individual player numbers and club crests. For any newly formed teams, if they do not have a club crest, Lyle & Scott will go the extra mile and collaborate with the club to design that as well, to help develop their own proud identity.

Commenting on the launch of Kits for Clubs, Ben Gunn, Lyle & Scott, Brand & Marketing Director said:

“I am so proud of this initiative, and I know first-hand how tough funding and support at grassroots is. Football is a common language the world shares and is an important part of Lyle & Scott’s 149 years of history. From the terraces to the pitch, Lyle & Scott’s Golden Eagle is recognised the world over.

Our new ‘Kits for Clubs’ initiative will take some of the financial barriers away from grassroots football by offering to supply free football kits to amateur teams globally. Football shirts are a powerful thing and being fortunate enough to play and enjoy watching football throughout my life I associate important life lessons and memories with different football kits. 

Not only that, but a team also wearing a full, matching kit feels great and creates a tribal sense of identity. It gives confidence, regardless of level, and instills a feeling of pride that we at Lyle & Scott know is so important when playing the most popular game in the world. Football creates cultures and friendships; it gives kids a home and something to do after school. We are starting at the bottom with grassroots and building to the top, realising that the time for change is now.

There are so many grassroots football teams that are close to collapse due to lack of funding, we feel it is extremely important to support change through football and want to help alleviate some of the stress that new kit can provide to parents and families. Sport should not be a choice; it should be a right and we want to lead fundamental change to make football available to anyone, anywhere.

Within football, the rich get richer and to be truly inclusive means being democratic. We value inclusivity and diversity. As an underdog ourselves, we will champion those that need a voice and support, not just the privileged few, for who it is just another commercial lever.

Football holds so many benefits culturally and socially. We are committed to being leaders of change rather than waiting for government regulation or league restructures to give back to the wider football community, the campaign aims to prioritise the people who need supporting the most.”

The ‘Kits for Clubs’ campaign will be developed by Lyle & Scott over the next decade, supporting the funding and infrastructure that grassroots football desperately needs.