Men are often the second thought, forgotten party when it comes to Fashion and Style often losing out to their higher spending, fashionista female partners and counterparts. Events specifically for the female customer are common place making them feel pampered and cared for as a shopper. Well no more I tell you, no more ! House of Fraser have been aware of the neglect we feel as a consumer body and as a result are offering Menwear events up and down the country, see below for dates. Each of the participating stores are offering tailor made events for us, yes us humble male customers to partake and participate in. Staring this weekend, yes as of TODAY ! at their Oxford Street Flagship store in London where amongst other things you can;
- Win a year’s supply of underwear from Superdry
- Your chance to win £1000 to spend on Tommy Hilfiger
- Enter the Tombola to win £200 of Label Lab Clothes
- Receive EXCLUSIVE Gifts with purchases from Fred Perry, Lyle & Scott, replay, Penguin and Tommy Hilfiger, Barbour, Ted Baker and many more !
- Customise your jeans with Replay Denim Campus
- One for the ladies, see WE don’t forget you, you can meet the Calvin Klein Hunks in trunks, moving on.
- Plus Drinks and DJ will be on hand to make the experience even more pleasurable !!!!
The dates for further events include ;
Bristol 21 – 24 March
Dundrum (Dublin) 28 – 30th March
Westfield 4th – 7th April
Reading 11-14th April
Birmingham 18-21 April
Manchester 2-5 May
Glasgow 9-12th May
The celebratory Special Edition POLICE sunglasses
2013 marks the anniversary of a number of brands within the world of style and fashion, the first being POLICE Sunglasses, the Italian eyewear brand celebrate their 30th anniversary. To mark the occasion POLICE are launching an exclusive special edition set of sunglasses and commemorative book, called Look Beyond, which features a collection of artistic photographs that looks back over the past 30 years of the brand.
Over the years POLICE have seen such iconic figures as Bruce Willis, Antonio Banderas, David Beckham, George Clooney and currently Welsh Actor Luke Evans all act as the face of the sunglasses range and as part of the celebrations, the brand will launch a Special Edition sunglasses using a signature Police Aviator style model with unique details. The classic pilot shape is given an exclusive edge with a special gold plated frame, leather detailing and the iconic winged Police logo. A classic and timeless frame the sunglasses will available in both silver and gold at Harvey Nichols in the UK & Ireland from April 2013.
Additionally, a book, Look Beyond, is based on the work of noted Italian photography, Giovanni Gastel. Through a collection of portraits of personalities from the world of film, music, sports and art. The photographer depicts what it means to look beyond, to overcome those boundaries that often prevent us from truly understanding our surroundings.
As well as celebrating 30 years of producing great sunglasses, the project has also been created to support the charity Doctors Without Boarders and the wonderful world they do across some of the most dangerous and stricken parts of the world. A proportion of the proceeds from the sale of the book and sunglasses will be donated to the charity to provide a complete cycle of treatment for malnourished children.
IMAGES FROM LOOK BEYOND
Model Alek Wek
Actor – Luke Evans
Footballer Clarence Seedorf
McQ was founded by the late and great visionary of British Fashion and true genius, in the creative artistic sense, Lee (Alexander) McQueen in 2005. The range finds inspiration in street culture and sub-cultures, offering individual pieces that fit perfectly into the modern wardrobe of not only die hard McQueen followers but can be adopted by any and every stylish individual. It follows the main signature of the house collection, including structured tailoring, the nipped-in waist and of course, tartan, these are all distilled into wearable pieces that are distinct and evoke a quiet confidence but always hold a little piece of McQueen DNA. McQ collections often reference uniform and the military, drawing inspiration from Britain’s rich heritage and often reflect the emotion and raw energy often exhibited in his signature collections and Fashion shows. Traditional British techniques and fabrics are used in contemporary ways, creating pieces that are both functional and beautiful.
After Lee’s untimely death in 2010, Sarah Burton undertook the unenviable role of Creative Director of not only the main range but McQ as well, to which she has more then rose to the challenge and excelled. With particular reference to McQ she has offered collections of youthful, modern pieces that draw on the unique design archive of Alexander McQueen. Sitting in parallel to the mainline, that remain loyal to the brand’s house codes yet are designed to be worn every day.
For Spring 13 she offers a continuation from the more elevated AW12 McQ collection, the new season features soft, washed military pieces realised in shades of khaki and moss, alongside modern interpretations of classic street wear staples, like the military parka and the cotton drill military shirt.
The influence of luxe sportswear trend can be found throughout the collection, on everything from aertex jumpers and tracksuits to polo shirts. Almost as a juxtaposition, a make do and mend feel begins to emerge, with several pieces featuring sewn-on patches and several fabrications in one garment. Pieces feature ghosting detailing under lapels and of course the McQ tartan comes in camouflage colours, to tie in with the ubiquitous military undertone of the collection. That famous Gothic fingerprint of McQueen is evident in the insect and animal prints which appear on pieces.
The 2750 Heritage, the shoe style Superga are best known for, isn’t looking to bad for being over 100 years old. Born in Turin, Italy in 1911, the shoe and also the brand have built up a loyal and stylish following, from Ryan Reynolds to Guy Ritchie and Alexa Chung and the Olsen Twins have all been spotted sporting the vulcanised rubber soled footwear.
Ohhh and its not just style conscious Hollywood A-listers that are getting in on the act. Last year to celebrate the brand’s centennial anniversary Henry Holland launched a collaboration of unique shoes that only the House of Holland could dream up. to keep that momentum a flowing the brand have worked with one of Clothes-Make-the-man‘s favourite designers for Spring 2013, Mr Oliver Spencer. The refined collection combines Oliver’s modern aesthetics with Superga’s timeless styles. Reflecting on the collaboration, Oliver Spencer commented:
“The concept behind the collaboration is to be something that is very clean with a feeling of luxury. I wanted to show the brand’s versatility through modern day inspirations. The shoes represent a bridge between sport and luxury.”
Marking the first ever menswear collaboration from Superga, the Oliver Spencer per Superga collection combines colour blocking, brushed nubucks, premium shirting material and retro gum soles with a modern twist. Oliver’s play on textures and colour combinations creates a clean, minimalist look giving the iconic 2750 a deluxe makeover.
The history of the house of Versace plays out like, some might say a storyline from Dynasty, the 80’s Soap Opera. Personally, I prefer to compare it to one of the great Operas, it has a Family, power, beauty, glamour, incredible clothes, heartbreak, death and romance. So therefore, if this house was to launch a fragrance it would surely look to something equally biblical for its moniker. And guess what, like a gift from the Gods that’s just what the House of Versace have gone and done. EROS, the Greek God of love or specifically the kind of love involved in sexual desire, is the name sake for this new fragrance.
The Allusion to Greek Mythology has always been associated and at the heart of the Versace world since its very beginning and foundered by, the late Gianni Versace himself. So it somewhat feels apt for this fragrance to continue in this vein and like Eros, who was empowered with making people fall in love with his bow & arrow, this fragrance promises to act with the same power !
How does this scent manage to cast its spell ? A Luminous aura with an intense, vibrant and glowing freshness obtained from the combination of mint leaves, Italian lemon zest and green apples. An addictive sensuality delivered by oriental intriguing notes like tonka beans, amber, geranium flower and of course Vanilla. Then to add a touch of racy virility cedar wood, vetiver and oak moss provide intensity. Essentially, this is best summed by the Perfumer, of the new fragrance Aurélien Giuchard;
“Versace Eros translates the primal desire between Men and Women, the idea of a Triumphant seduction.”