CLOTHES MAKE THE MAN

Both sharing common interests in Music and Fashion, sports lifestyle brand, Reebok Classic and, well hard to define, the French Japanese brand who uniquely fuse Music, Fashion and Design so seamlessly well, in the way that Maison Kitsune does. This young and unique brand is the brainchild of Gildas Loaëc and Masaya Kuroki, co-founders and creative directors. Ever since then, season after season, they’ve been unveiling a contemporary vision of fashion influenced by Paris and Tokyo. Fans of the brand recognize the balance between tradition and modernity, comfort and simplicity, chic and laid-back. In the twelve years following its creation, the brand has consistently grown and increased its international influence with more than 300 sales points around the world, including four of the brand’s own boutiques in Paris, two in New York inside The NoMad Hotel and on Rivington Street, one in Tokyo, one in Hong Kong and four Café Kitsuné in Paris and Tokyo.

For the season we see the introduction of a debut capsule collection between the two brands , that presents an all-American preppy style with contemporary attitude and a distinctive baseball theme. Paying homage to the American past time, the collection draws inspiration from Reebok’s roots in baseball to inform a distinctive set of apparel pieces including a varsity jacket, t-shirt, sweatshirt and shorts, alongside a revamped Classic Leather Nylon sneaker, for both guys and girls.

Reebok Classic is known for its baseball heritage and applies modernized footwear and apparel technologies to archive styles, creating an upscale sport-lux look. Launched
in 2002 by Gildas Loaëc and Masaya Kuroki, co-founders and creative directors, Maison Kitsuné is a multi-faceted brand with Kitsuné, the record label, Maison Kitsuné the clothing line as well as Café Kitsuné, the brand’s coffee spots. The brand enjoys cult music status and cleverly fuses its founders’ shared love of music, fashion and unique architectural design. Maison Kitsuné’s philosophy perfectly complements Reebok Classic’s timeless, laid-back aesthetic.

Motivated by the uniforms of classic baseball teams such as the Brooklyn Dodgers, the Reebok Classic x Maison Kitsuné ‘Baseball League’ collection consists of a series of athletic, understated designs that celebrate the popular sport in sophisticated and fashion-forward style. A retro color palette of cream white, bold orange and navy features across the line, while branding is executed in collegiate lettering for an authentic all-American touch. Maison Kitsuné’s trademark fox is given a makeover for the collaboration, revamped with a baseball cap for a fun and unique play on the much-loved mascot.

The Classic Leather Nylon sneaker is given a discreet and chic colorway of crisp white and cream, with juxtaposing textures of premium pig suede, polyester and leather for added visual interest. Maison Kitsuné’s signature fox logo, complete with ‘Baseball League’ cap, adorns the sock liner for a discreet, playful finish. The collection’s relaxed t-shirts and long-sleeve sweatshirt are constructed with easy to wear crew neck cuts while a pair of loose fit shorts are simply detailed, providing a versatile wardrobe essential. The traditional varsity jacket, a menswear icon and staple of baseball culture, is given an eye-catching Reebok Classic x Maison Kitsuné update, combining a striking orange body with off-white sleeves and oversized logos.

The countdown is nearly over to the long awaited Rugby World Cup , of course, taking place on the turf of the United Kingdom, all kicking off on 18th September. There’s going to be plenty of live action, tickets are in hot demand, and if you can’t get to a game, don’t stress, you can show off your national pride and ensure you dont miss a moment of the action by selecting any number of these essential little pieces of kit to make sure you stay tuned into the games and continued to look as stylish as ever in doing so.

Superdry are encouraging us to show off our Country’s colours with pride as they have created 16 retro style jerseys to represent 11 countries who are participating in the tournament.

Thomas Pink have produced a 48 piece ‘Rugby Edit’ comprising of Cashmere knits, polos, Cufflinks, socks, OHH and of course Rugby jerseys. All in a rather patriotic shades of Red, White and Blue.Whether you’re watching the games in the stadium or the armchair, House of Fraser have been hard at work scouring exclusive collections from brands such as Barbour Land Rover and Raging Bull, House of Fraser will be the place to shop for the dedicated rugby fan.

The London Sock Company have launched a series of four Limited Edition box sets; one for each home nation. Each box contains 3 pairs of quality socks especially selected to reflect each nations patriotic colours. We have;

‘Scotland The Brave’: An elegant combinationn of Royal Navy and Highland Heather Purple
‘England: Carry Them Home’: A vibrant yet classic combination of Routemaster Red and Rich Burgundy
‘Luck Of The Irish’: A winning combination of Emerald Dark Green and Irish Gold
‘Welsh Dragons’: A passionate combination of firey Red and Valley Green

Joules are celebrating the event with a range of classically styled rugby shirts, inspired by their rich sporting heritage.

The Sports DAB2 from Roberts has a built in speaker and ear phone facility, so if you’re on the move, in the office, outside and desperate to find out what’s going on, the action is at your fingertips.

Forget New York, Milan, Paris, ahh actually scratch that last one, we do need to remember Paris, because after Greenland, Stockholm and on its way to a very important conference on Climate change in Paris and three years after her last visit, Tara called into London recently.

So who is Tara ? Well, Tara Expeditions, is a French non-profit organization active since 2003 in favor of the environment. A legendary boat built for extreme conditions, Tara is the platform for high-level scientific research missions. Her mission as sentinel of the Ocean and provides the first complete overview of the ocean’s plankton ecosystem. On the way to the next Climate Conference of the United Nations, the schooner is on course to alert the public, influencers and policy makers of the rapid changes in the oceans due to global warming.

The uniqueness of the Tara Oceans approach is to have sampled the world’s oceans systematically across all domains, from viruses to animals and including a rich variety of vital environmental data. The data generated sets a baseline, on a global scale, to evaluate the impact of climate change on oceanic ecosystems in the future.

Now a fair question to ask is, what is Agnès B’s association with the Tara expedition ? What could Fashion have to do with Climate Change ? Agnès has always designed clothes that reflects the spirit of the age by creating a wardrobe that can easily adapt to every personality and can be worn without going out of style. But she is also the owner of Tara and personally the principal partner of Tara Expeditions.