Reiss originally launched the range 1971 back in Autumn 2009, aiming to attract a more contemporary, youthful audience, willing to push the boundaries and adding a new dimension to the Reiss customer. So why 1971 ? Well, of course this marks the date that David Reiss founded the brand. No matter, the brand were at the time of 1971’s launch and still today VERY insistent that the collection is not retro, in any way- but rather fashion-forward. They see the customer as modern, current, self assured and confident as the range likes to celebrate iconic men, but in turn gives the customer the chance to be the character.
Reiss, pride themselves on always evolving and moving things forward, never sitting still. And so, wanted to re-invigorate 1971 and create a minimal, sharper spirit which is reflected in the product offering. The brand want 1971 to encapsulate this ideal of youth, sharp and clean whilst remaining true to the Reiss brand values. They worked with the Mantra of SOULFUL, COOL, CREATIVE & EXCITING… and used these words as the foundation blocks for this collection in creating a new identity for 1971.
As part of this re-birth they have also introduced an iconic bishop (Chess piece, not a mitre etc) logo featuring on menswear casual shirts, trousers, shorts, knitwear, cottons and tees. This reflects the location of the first Reiss Store, which of course opened its doors in 1971, in Bishopsgate, London, ‘Where Shoreditich Meets the City’.