by Keanu Adorable

Following three successful years as a creative consultant to the brand, G-Star RAW welcomes Aitor Throup as its Executive Creative Director. The RAW Research collection was born from G-Star’s internal innovation lab, developed and led by the British designer. Focused on experimenting with product design by clashing tradition and innovation, the laboratory symbolises an endeavour to find new ways of crafting denim. The result: the first RAW Research collection.
G-Star RAW continues its innovative take on denim with the latest and most directional capsule collection from to hit select stores early December. Both the studio and the brand are committed to imagining and creating new ways of story-telling through object design and the production of related materials. “My new position at G-Star will also allow me to reflect my approach to product design and story-telling as well as some of the practices and systems which we will continue to utilise within my own studio” said The Royal College of Art graduate.

By using supreme Italian selvedge denim fabric for every single piece, the capsule collection explores the two polar opposite states in the life of a denim garment: rigid, untreated raw denim on one extreme and bleached-white denim, where only a hint of indigo remains, on the other.
View The Collection
The artist and designer launched his first collection for G-Star during Paris Men’s Fashion Week in June this year. The 20-piece collection includes a bleached version of the Rackam 3D Tapered jeans and the Rackam bomber, a jacket that can be taken off and conveniently carried on the shoulders through an innovative strapping system.
Winter can raise all kinds of challenges for the well-groomed man as can the festivities that take place all over the Christmas period which is literally ONE month away now. Lloyd Hughes, Creative Director & Lead Educator of male grooming brand men-ü has offered his top tips to men to help maintain a fresh look during the party season. Lloyd has two decades of experience in the industry and is a multi-salon owner. He reccomends the following top tips to get you through the goods times of the next couple of weeks, looking your best.









