CLOTHES MAKE THE MAN

anthonymcgrath405 / 05/04/2016

Standalone on his own two feet – BoohooMAN.com

Boohoo.com is a retail phenomenon, if you are part of the current MTV generation, as a brand you can’t help to know who they are. However, if you are not of this certain clique and you think Zoella is a cartoon Dinosaur and Alfie Deyes is a character in Eastenders, this brand may mean little or nothing to you, just yet !

Since its humble start in 2007 it has catered for the needs of girls up and down the country wanting something to wear out on a weekend night out. But this wasn’t enough and the brains behind this simple e-commerce concept had much bigger and brighter plans. Mahmud Kamani and Carol Kane, Joint Chief Exceutives of the brand, saw a gap in the market for highly affordable, trend driven pieces and boy did they go for it.

Now shipping to over 100 countries, in 2013 they launched BoohooMAN to sit along its sister range to cater for a male demographic. However, last week saw boohooMAN introduce a dedicated standalone site, catering exclusively to a menswear customer. Focusing on clothing, footwear and accessories, like its sister site there will be an emphasis on newness, with new styles dropping every week. The website offers a new shopping experience, featuring dedicated content for the male consumer and targeting that trend led; price conscious consumer or as Richard Clark – Marketing Director at the brand put it,

“We had observed a shift in menswear buying habits, as men begin to embrace fashion trends, but as the market continues to evolve it felt like a natural progression to introduce a dedicated site for boohooman.com. The core of our business has always been to provide the seasons latest looks, whilst still delivering incredible value, but now we have the opportunity to tailor the offer and the content we serve up to the menswear customer, making their shopping experience more personalised and engaging.”

So to kick off this all new offering, a collection compromising of four key trends is up for your delectation. Updating a classic spring trend, NAUTICAL incorporates darker maritime influences, with indigo denim echoing ocean depths, and graphics focusing around sea life creatures. Denim also takes the lead in UTILITY referencing a relaxed Mediterranean approach to menswear. Linen is paired with varying jean washes, with a nod to the Rivera in the form of double breasted jackets lay-ered over denim shirts with open toe sandals. MOD is a trend of two sides, focusing on the sharp styling of the late 1970’s whilst also touching on retro sportswear. Bold colours and structured shapes are reworked to give classic shapes an updated look for 2016. URBAN SPORTS uses sport shapes with a motocross theme throughout.

anthonymcgrath405 / 04/04/2016

Hairstyles for Summer 2016

Today a true hair Aficionado gives us his take on the forthcoming season’s hair styles to be sporting, so if your thinking of a change or just updating your current follicle do, please pay attention. Luke Dolan, Ambassador for premium grooming range, Uppercut Deluxe, is a master of traditional barbering and lives the BarberLife scene. Luke started a hairdressing apprenticeship aged 17, preferring the more subtle environment of a barber shop he moved over to barbering shortly after and hasn’t looked back. He now has over 19 years experience. Luke loves more traditional cuts and his favourite would be a ‘crisp, clean pomp’.

Dolan works in collaboration with Uppercut Deluxe from his North London salon. Inspired by the timeless style of the 1950s barbershop and its spiritual founder, Willy Uppercut OShea, Uppercut Deluxe is a modern, yet traditional approach to mens grooming. An Australian born brand proudly made with only the finest ingredients, Uppercut Deluxe delivers a core straight talking range of quality grooming products for men.

For this post Luke gives us his top 4 looks for theSummer. Starting with;

Style 1
The Disconnected Pomp
This has been around for a couple of years and has now evolved into a fade on the sides but the top left more textured. Square layers through the top that are heavily texturised when dry. I would use the Uppercut Matt clay for this one.

Style 2
The Taper
The taper has been around since the world was formed but has made a resurgence this year because a good taper down to skin can make a good haircut look out of this world. Considering you are only working with a small section of the hair on the sides and back it can take just as long as a fade or anything else to acheive. If a jobs worth doing then its worth doing well! With this style I recommend using some of the awesome Uppercut Deluxe Monster Hold. Does what it says on the tin.

Style 3
The Reimagined Crop
Technically this is just a French crop with a slightly longer top. However, getting the right look for your hair can be problematic. There needs to be a slight disconnect as the fade needs to go quite high to give that nice square and masculine look, but you need the top to be long enough to show off the texture but have a blunt fringe. For my version I styled it with the Uppercut Deluxe featherweight.

Style 4
Drop Fade
Drop Fade with heavy texture and a crisp line. This cut has really caught fire this year when Ryan Cullen from Northern Ireland put this cut on his Instagram and the masses have been asking for it since. I style mine up with the Uppercut Deluxe Matt Clay. Working it in to dry hair and tease out the texture with a comb.

anthonymcgrath405 / 01/04/2016

A Suitable Guide just for you – everything you need to know if buying a Suit

Easter is all over and with that we enter another period in our calendar, WEDDING SEASON!!! Yes whether it’s your own, you’re attending to duties as best man or an usher or perhaps you are in the lucky position of enjoying a party and meal at somebody else’s expense. Whatever the case, one matter is a certainty, you’ll have to wear a whistle, yes there’s a good chance you will have to invest in a new suit for the occasion.

We’ve worked with theStagCompany.com to bring you everything you could possibly need to know before making that all important purchase. Enjoy folks.

anthonymcgrath405 / 31/03/2016

You’ll Wish you were here – Harry Stedman

Harry Stedman set sail for a true life of adventure. A Merchant seamen on the high seas. North and South America would leave an indelible influence as he discovered the clothes, music and culture of these countries.
The Harry Stedman clothing line was launched in 2011 and produces timeless pieces for a truly contemporary man. Harry himself was part of the British Army and his influences are inspired by his adventures all around the world. Embracing local culture from such diverse places as New York, South America and Africa, the brand has taken elements of these countries and translated into wearable attire. Due to Harry’s love of travel and exploration, South America was always going to be an inevitable stop and now serves as the latest inspiration on his transatlantic adventure of style.

This season’s collection seeks to bring a touch of Latino flair, vibrancy and crafted garments. It’s multifaceted, taking influence from a range of South American cultural subsections from the Copacabana shirts seen worn down the beaches of Rio de Janeiro or posturing by the bar of South American club with a crushed ice Caipirinha in hand, to the Tropicalia style t-shirts seen hanging out in the streets of Mexico.

The collection also features a number of lightweight jackets and bombers that are light enough to wear on milder summer evening whilst providing protection from any potential deluge. The jackets come in bright, exciting colours from the fire flash of orange bomber jacket, to the fresh and fun green Maracana coach jacket.

anthonymcgrath405 / 30/03/2016

I’m a BIG BOY now, I’ll be on my way – BIG BOY Grooming range

It’s time to finally grow up and to become a ‘Big Boy’ as Sicilian grooming & skin care brand BIG BOY finally lands in the UK.

Drawing inspiration from its Sicilian origins and craftsmanship, BIG BOY artisan products combine rich, natural ingredients like Sicilian olive, almond oil and beeswax to create superior skin and hair care products that work in harmony with the natural elements of male skin.

BIG BOY’s range of luxurious products will help to hydrate, soften, moisturise and restore the skin’s healthy balance, whilst keeping unruly locks and bristles tamed and styled.

Designed to reflect and enhance the attributes of its customers, BIG BOY blends quality ingredients and advanced technology to create unique grooming products for the modern day man of today.

Key products within the range include the Soothing Drops, which are lightweight emulsion enriched with Sweet Almond and Argan Oil, that will glide over the skin and hair to deeply hydrate and care for dry, rough and irritated skin and the Beard Balm, a non-greasy, easy to apply formula which contains natural Shea Butter and Sweet Almond Oil to style and groom your beard, lasting up to six hours.

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