Smart casual: Decoding the dress code

‘Smart casual’ is the dress requirement for many events, including birthdays, weddings and the occasional cocktail party. But the line can sometimes become blurred between too formal and too casual, so what should you be wearing?
When to wear?
If it hasn’t been specified, it can be difficult to determine when to go for a smart casual look. Some offices and workplaces have ‘dress down Fridays’ or a casual dress code every day. However, it’s still nice to make an effort and look reasonably smart — even if this doesn’t involve a three-piece suit and tie.
Certain events request a smart casual dress code too, such as a dinner party where a formal tuxedo is not expected but jeans and a T-shirt would be frowned upon. Or, for a first interview — it may specify casual in the email, but first impressions count and your outfit should still be carefully considered.
Opting for business casual can be a good choice when there’s been no indication of dress code too. It avoids the error of looking like you don’t take pride in your appearance and prevents you feeling out of place by dressing too formally.
Some staple items
Dressing for business casual doesn’t have to involve the purchase of a new wardrobe. Simply invest in a few staple items to achieve the look.
One of these items should be a smart and stylish blazer. It depends on your fashion preferences as to what sort of blazer you opt for — just choose one that you feel confident in and it will show. An unstructured blazer is perfect for men who prefer a relaxed look and who want to avoid a rigid and overly tailored shape. Some believe that these are more comfortable too, as they are without inner folds and allow you to move more freely. A structured blazer, on the other hand, emphasises the shape of the body. It gives more of a snug fit to the wearer and is generally more expensive, as it takes great skill to create an impressive jacket of this style. Navy is a good choice for a blazer as it is very versatile and not as formal as the traditional black jacket.
Another staple item is suitable and fashionable footwear. Depending on your preferences, choose a pair of brogues or loafers to complete a smart casual look. Brogues are uber stylish and recognisable by their detailed leather uppers and thin laces. Loafers, on the other hand, are lower shoes so the ankle is exposed, they do not have laces and often have a low heel. They can be seen as less formal than the brogue because more of the foot is on show. In terms of colour, brown is a good colour to go for as it can be paired with denim or smart trousers, whereas black may be too dark to complement some colours.
Invest in a pair of smart trousers that match well with the rest of your wardrobe too. A light pair of chinos are a good option for warmer weather, as they can brighten up your outfit whilst keeping you looking smart. If you feel more comfortable in jeans, try to choose a darker denim as this gives off a more formal vibe — just avoid distressed or ripped denim at all costs.
The full outfit
It can be hard to style for business casual, especially if it’s not something that you’re used to. CT Shirts, who know a thing or two on men’s style and retailers of men’s shirts, have  some suggestions:
The classic roll-neck
One outfit that ticks all the boxes for a stylish smart-casual look involves the fashionable roll-neck. For the colder months especially, a roll-neck jumper is perfect for layering and looking smart. Pair a black wool roll-neck with a grey slim fit jacket and coloured pocket square to become the master of business casual. Match your socks with your pocket square for co-ordination and wear your favourite pair of swanky trousers.
The open collar
Unfasten a few buttons on a smart shirt to dress it down slightly. An open collar shirt paired with a double-breasted jacket can create an ideal look for the fashion-conscious gentleman. Choose complementing colours for the shirt and blazer, such as different hues of blue or grey, to really make your outfit come together. Slip into tailored trousers, chinos or jeans and pair with brogues to complete the look.

So, there we have it, the decoded version of smart-casual — not as difficult to master as you might have thought! Of course, keeping your outfit neat and tidy is important too, so don’t let smaller details drop you into the ‘casual’ bracket. Have a lint roller on hand before leaving the house and make sure you always look your best.

The future of Hair Salons – Salon 64

As we all know the humble barber shop has had somewhat of a renaissance in recent years, in part thanks to the hipster. But, as we also know style, trends and fashions never stand still, nature of the sartorial beast, one could say and someone who wants to move Hair salons into the next stage towards hair styling nirvana is Ricky Walters.

At only 26 years old, top London Stylist Ricky Walters has already taken the world of hairdressing by storm. He has quickly built a reputation for creating chic and modern hair styles for some of the world’s biggest stars and actors. From Hollywood film premieres to the GQ Grooming Awards, BAFTAS to the BRITS, Ricky has showcased some of his best work on the red carpets.

Opening at the end of 2017, Walters is the Owner & Creative Director of SALON64, the new cosmetology destination for a new era. It prides itself on being a dynamic and flexible social hub as well as a high-end luxury destination. A pioneering space where patrons can meet, greet, work (literally) and retreat whilst enjoying a selection of hair styling and pampering treatments, all the while in a zen like atmosphere.

Virgil Abloh x Louis Vuitton – What does this mean for the world of high fashion?


by Isaac Perry

‘Louis Vuitton is delighted to welcome Virgil Abloh as its new Men’s Artistic Director”

Read the press release earlier this week, so the rumours were true, Virgil Abloh is the new Artistic Director of Louis Vuitton appointed on the 26th of this month, changing the face of fashion.

Having been an immovable force in the fashion industry over the past couple of years his brand off-white has caught global headlines and been awarded multiple honours, making streetwear the new desirable high fashion. Abloh has become Louis Vuitton’s first African-American Artistic Director and become one of a few black designers to have graced French fashion houses, with many recognisable names such as Gucci, Balenciaga and Burberry all being lead by white males and the introduction of Virgil to this elite group of brands will bring a fresh diversity, not seen within the last couple of years.

Louis Vuitton is one of the eldest and most recognisable brands around the world with its ever so iconic print desired by so many. The brand fused high fashion and streetwear together through their most recent collaboration with skatewear brand Supreme, which I’m sure you were all aware of. This collaboration was down to Abloh’s predecessor Kim Jones’s creative influence, with Virgil being a natural progression into this realm.

Virgil has been quoted saying, “This opportunity to think through what the next chapter of design and luxury will mean at a brand that represents the pinnacle of luxury was always a goal in my wildest dreams”.

Former creative director Kim Jones was appointed in 2011 and brought what could be considered a new look to this industry, he has now has moved to fellow LVMH- owned brand Christian Dior, is this the shift we have been waiting for?

London has been a dominating force in fashion over the past decades, however, are the iconic French fashion houses taking back the crown?  We’ll have to wait and see.

“For the last eight to 10 years we’ve been having this conversation about what’s new, and for me, that has to do with making luxury relatable across generations.” It has been revealed that he has been putting together an eight-page brand Manuel defining the new ethos of Vuitton, making it more relatable to what people actually wear, however forming a luxury vision.

His first show for Louis Vuitton will take place this June at Paris Men’s Fashion week and to say that we are excited to see what creative flair he brings to the brand would be a massive understatement, keep your eyes peeled.

LAKEY – Putting the cool back into Sportswear


WORDS BY ISAAC PERRY

Spring is on our doorstep and even so, this time of year can still be a little indecisive as to what the weather is going to do, making it even more difficult in choosing what to wear. Is it t-shirt season or are we just dreaming? Over at ‘Clothes make the man’ we believe that comfort at this time of year is key to a successful wardrobe and happy lifestyle.

Lakey is a retro inspired street wear brand, which prides itself on creating high quality, timeless garments, which allow the consumer to show off all aspects of their personality.
Founded in 2016, Lakey showcases an array of products including; Track tops and bottoms, t-shirts, hoodies, hats and waist packs, with a few of our personal favourites being the track sets and their Premier soccer jerseys.

Want to visit that brand personally? Lakey and Relentless energy drinks are coming together for multiple pop up events this year with the next being on the 14th of April. Pay them a visit at 5 Denmark Street, London.
Lakey’s growth has been impressive since the brands birth and has begun exploring a wide variety of diverse design possibilities maintaining the growth of the brand, why not join the ride!

‘‘Your clothes are your wings so come fly with LAKEY’’

5 lifestyle trainers you can run a marathon in

WORDS BY RICHARD MEADOW

Trainers are a status quo, no doubts about that. During the last 10 years Nike, Adidas, New Balance and many more became iconic even though they were designed as simple running shoes. From Adidas’ Ultra Boosts to many Designers’ collabs, these are the top 5 trainers that will make you look fighting  fit  (and comfy too). Get your pocket money ready because we are going on a journey in the fast lane!

The UB’s Effect
Ultra Boosts are everywhere, no doubts. When Adidas released their “greatest running shoe ever”, they did not take the whole Hypebeast’s world into consideration. Ultra Boosts are absolutely stylish and the quality of the materials definitely makes them one of the best running shoes on the market. The Boost cushioning is already iconic, and Adidas’ competitors are on the hunt. That’s why they are in our top 5, get a pair of those asap!

The Good Old Days
Back in the early eighties when a mens gymwear was even more flashy than today, Nike’s “Span II” were a must. Today, 30 years later, they decided to re-release them with their original colour palette. This is a must-have for collectors and sneakers enthusiasts alike, as they will be limited edition as far as we know. Vintage is still a fashion trend, apparently!

Adidas x Kolor, flash to impress.
What happens when you combine Adidas’ experience with the Japanese designer Kolor? Absolute Hypebeast material. Apparently inspired by cycling culture, the adiZero Prime and the Alphabounce Sneakers are flashy and techy (they both include all the latest Adidas tech, including PrimeKnit mesh and their famous Boost). If you are into flashy shoes and you wanna stay comfy, these are a must-have.

Reebok x Hanon
Yet again, another designers collaboration, this time is Reebok’s turn. These shoes are clearly a reference to RB’s “Belly’s gonna get you” from the early 2000’s. This time, they teamed up with the streetwear shop Hanon, to create these “Workout Plus” special edition pair. With a mix of fleshy tones, the “Belly Shoe” is constructed in a unique application and depicts a questionable diet of lager and bar snacks. Beer belly to the front and relaxed indigo to the back. The upper features a butter soft suede and a little cellulite by way of pebbled leather overlays. Premium denim is applied to hold it all together and finally for luxurious comfort, a special bar towel lining and insock are there to take the weight off your feet. You gotta love the belly!

New Balance x J. Crew
New Balance is a big name when it comes to trainers, no doubts. These ones, in particular, are a fantastic choice, for the style-hungry ones. Inspired by Crater Lake National Park in Oregon, these 998 New Balance are a J.Crew exclusive and they are made out of premium American suede. The soothing blue colour, also, is something that makes this pair of shoes an absolute must cop. They are exclusively available at J.Crew, so keep that in mind.

The trainers here work perfectly with fitness clothing, which has a natural active appeal to them. The trainers are designed with both style and running in mind but it’s all about whether you’re willing to spend that kind of money on running shoes!