Protect your Protection – Clinique’s new Dramatically Different Hydrating Jelly


It’s been pretty well documented in recent years how bad air pollution and general urban living is for our health. In fact, The World Health Organization estimates that 4.6 million people, globally, die each year from causes directly attributable to air pollution, that’s more than die in car accidents! So bearing this fact in mind, consider the damage this is does to your skin, yeah the protective layer that keeps you safe?

From dusk to dawn, skin is bombarded by environmental assaults that damage its protective barrier and cause precious moisture to leak out and create unhealthy skin. This can lead to a dull complexion, clogged pores, hyperpigmentation and dark spots, and ultimately, wrinkles and inflammation.

Clinique’s new Dramatically Different Hydrating Jelly, is its first clear moisturiser to hydrate, strengthen, and protect your skin daily thanks to its unique Clean-Shield Technology. This innovation shields skin against pollution while restoring skin’s hydration and building back skin’s protective moisture barrier. Active ingredients include;
– Sodium Hyaluronate: An effective humectant in the same family as Hyaluronic Acid, which provides instant moisture, helping to keep skin plump, firm, and comfortable. Leaves skin looking refreshed, both immediately and after 24 hours.
– Glycerin: A humectant that attracts water to the skin to restore suppleness, while also forming a barrier against future moisture loss.
– Sucrose: Aids in providing hydration and soothing properties.
– Moisture Barrier Blend (Sunflower Seed Cake, Barley Extract, Cucumber Fruit Extract): This barrier building blend of ingredients helps to strengthen the skin’s barrier so that it is more resilient and better able to balance and retain skin’s moisture levels.

Creating a 100% transparent lightweight, oil-free water-jelly that hydrates, repairs skin’s moisture barrier, and protects your skin from pollution daily.

PAQ – The future of Fashion ?

WORDS BY ISAAC PERRY

Paq is one of the fastest growing YouTube channels that has been seen in recent times with the channels pure focus being on the fashion industry as a whole and various styles from some of the biggest trends of today, as well as the future (shout out to Astro boy), sorry, what, pardon ? Just what exactly is, are a Paq? The four presenters, Elias, danny, Shaw no Dex, are incredibly different in the ways that they dress; however this channel truly shows that you should not judge a book by its cover the friendship bond which they all have some tight, endearing and funny at the same time.

But what are these four Horsemen of the style apocalypse about? First up,  Danny has a very classic style with Fred Perry being his go to brand paired with some nicely fitting trousers and loafers showing a different style to the street wear dominated industry of today!

Elias shows what we would call the most out their style with from all the boys with his love for high-end and futuristic designs formulating his personal style, however beyond the bright colours he showcases multiple styles making each one his own.

Shakka.d.badmon makes each outfit individual through his creative eye as well as implementing his art background within all the personal challenges they are set. In multiple challenges he has shown his artistic eye by personally altering garments, also congrats on your recent graduation!(brains as well)

Dex’s style in one word would be ‘Black’. All of his outfits consist of this colour however he changes it up through wearing different clothing silhouettes and branding which makes his overall look ‘incredibly him’. However when he does venture out of just black he really suits it with the most memorable being the red track suit in my honest opinion.

They are probably better known for hosting the best dressed ‘Youtuber’ Awards, this brought the whole Mens fashion YouTube community together with people shortlisted from the UK all the way to The US.

This competition consisted of three groups based on the amount of subscribers each ‘Youtuber’ had, once the public had voted for their favourite one from each group there was a final showdown which took place in Berlin where Magnus, Sangiev and Rickey Thompson all had to pick one outfit from a warehouse which had been set up by the Paq boys and HIghSnobiety.
This was something, which had never been seen before within the fashion industry, and if you haven’t already, we highly recommend that you go and watch The Best Dressed ‘Youtuber’ Awards as well as many others, which they have released.

We’ve been watching the Paq boys for a while now and seeing the channel grow as quickly as it has is something which we’ve very much enjoyed, they bring a different side to the ‘Youtube’ community and freshness to an increasingly, for the moment, dull industry. This is something we haven’t seen for a long time and its only going to get bigger and better, best of luck and we look forward to seeing your success grow.

Protect your hair as much as much as your Skin in the Sun with SACHAJUAN

With airlines being SO tough on the regulations of what you can and more importantly, what you can’t bring with you, grooming product wise, the contents of your soap bag have becomes more sensitive than your skin at the end of the first day of day long Sun worshipping.

Whether you’re riding the waves, sailing the seas, or just generally topping up your tan, it isn’t just your skin that need super protection from the harmful rays of the sun. Another area of your sun kissed body you need to consider, is to protect your hair from the summer heat. 

These luggage-friendly grooming kits from SACHAJUAN.They incorporate the brand’s Ocean Silk Technology which is developed with extracts from sea algae that add valuable minerals and proteins to boost strength and shine, whilst protecting the scalp and moisture balance of hair. The perfect way to achieve and maintain effortlessly healthy summer hair. 


This collection combines the award winning Thickening Shampoo and Conditioner, with the multi-tasking hero Volume Powder. Its travel sized shampoo and conditioner are a great holiday accompaniment; heat and UV protectants ensure hair is protected in the sun and will give it a boost of smooth volume. Use the Volume Powder to give hair structure and volume with a fresh feel. 

Rebalance and soothe a stressed scalp with this gentle cleansing collection. This two step routine can be used as part of maintaining a healthy scalp. The Scalp Shampoo contains Piroctone Olamine and Climbazole to remove dandruff, tackle irritation and soothe. Normalizing Shampoo and Conditioner provide the perfect follow up regime to maintain optimal scalp health. Also containing Ocean Silk Technology, the caring ingredients in this collection will boost hairs volume, bounce and moisture.

Fashion do or don’t? Dad shoes!

WORDS BY ISAAC PERRY

Dad shoes? I bet that you would never of expected this to be a key trend of 2018 would you, go on?  This trend started way back in the late 90’s and early 00’s with chunky trainers being a must, however for years fashion became dominated by clean cut, lightweight trainers with the best examples being Common projects with all designs being incredibly plain but consisting of high quality and coming in an array of colours to match all outfits.

However times are changing and trend come back around again, so with ‘chunky’ trainers dominating the high-end street style scene of today. As the fashion cycle always goes high-end brands such as Balenciaga and Gucci were the first to showcase these thick designs back in 2017.

To honour this trend we thought it was only necessary to highlight some of these key shoes that are dominating our timeless industry! The trend first came back to the limelight in Balenciaga’s AW17 menswear show and since then have been played a massive role in the sneaker market with many of those who would never has experimented within high-end fashion now doing so through a mutual love of sneakers.

Balenciaga Triple S

Possibly the shoe of the year the Triple S Balenciaga’s were the ones to first influence the resurgence of Chunky trainers and priced £615.00 they don’t come cheap, after the dominating year in which they have had this doesn’t come as a surprise to us, with a large amount of new colour ways having been released this year. However our favourite is one of the first colour ways, which was released, The Greys.

Gucci Rhyton sneakers ‘Fake logo’

On first view these shoes look incredibly basic with an off white colour way being the most popular however keeping to tradition Gucci love to outrageously brand absolutely all of their products and this one is no exception! On both the outsides of each Sneaker can be found Gucci’s classic Colours and name.

Yung 1’s

The most recent release out of all of these trainers as well as being on the lower end of the pricing are the Adidas Yung 1’s, these were originally released in 1997 however have recently been released in both a red and orange colour way, with the most anticipated white colour way yet to been released, however keep your eyes peeled as they are on route!

Air Monarchs

In our eyes this is as Dad as Dad is ever going to get and these are a pair of shoes, which you will be able to wear forever thanks to a combination of basic design, and simplistic colour ways allowing the monarch to go with almost everything! You are able to pick a pair up for as cheap as £38.00, which makes them the cheapest sneaker on our list by a mile.

Yeezy 700’s

Now something in particular for the Hypebeasts of today, the Yeezy 700’s, these were the first pair of sneakers created Kanye which adopted a different style then we originally seen within his Adidas Yeezy collections, however the chunky sole likened them to the Dad shoe trend and soon after release they entered this category. If you are a Dad who loves his Supreme and Palace then these are the shoes for you.

Raf Simon Ozweego

The Raf Simon Ozweego’s in particular have been a love or hate shoe since there first releases, this silhouette was first seen in 2013 with it adopting a shape never seen before with it the sneaker almost doubling up looking as though it has two separate layers, however thanks to the release the of Triple S this high-end design has taken a back seat.

 

This Trend has been helped progress by celebrities such as Jayden Smith, Ian Connor, Travis Scott and the list could go on, however now at its strongest. If your wanting to impress the youth of today why not bust out a pair of your old Monarchs or showcase a crisp white pair straight from the box. Let us know what you favourite pair are in the comment section below!

 

Do something now before it’s too late – Global Fashion Exchange


Influential figures in the world of fashion are joining forces with the Global Fashion Exchange (GFX) in a bid to overhaul the shopping habits of the nation and change their wardrobes through sustainable fashion. Founded in 2O13, GFX makes an impact through innovative clothing swap events, curated talks and cultural activations around the world. UK citizens, alone, throw away over 300,000 tonnes of textiles every year and, on average, wear each piece of clothing for only seven days and only 16% of clothes are being reused, with the other 84% being either burnt, dumped in landfills or sent to other countries to only reuse buttons and zips.

GFX founder Patrick Duffy is highlighting the environmental damage fashion is having through a series of ground-breaking pop up talks and sustainable fashion swaps across the country, to highlight the environmental damage fashion is having on our environment. Over the years, GFX has helped save 22 tons of clothes (over 40,000 pounds) from going to landfills through events held on three continents, in four global cities.

According to the not-for-profit global movement, Fashion Revolution, 25% of the carbon footprint of clothes come from the way we care for them; for example, one million tonnes of synthetic fibres discharge into waste water every year – the equivalent of approximately 53,000 plastic bottles coming off our clothes in the wash. Fashion Revolution has teams in over 100 countries around the world. The organisations campaigns for systemic reform of the fashion industry with a focus on the need for greater transparency in the fashion supply chain.

As such, if everyone wore their clothes more, we could reduce carbon, water and waste footprints by up to 30%. To put things into perspective – most people wear their clothing for an average of seven days, when the average should be three years.

The next swap will be taking place on Sunday 23 September and will be available for all to experience.