The future of Hair Salons – Salon 64

As we all know the humble barber shop has had somewhat of a renaissance in recent years, in part thanks to the hipster. But, as we also know style, trends and fashions never stand still, nature of the sartorial beast, one could say and someone who wants to move Hair salons into the next stage towards hair styling nirvana is Ricky Walters.

At only 26 years old, top London Stylist Ricky Walters has already taken the world of hairdressing by storm. He has quickly built a reputation for creating chic and modern hair styles for some of the world’s biggest stars and actors. From Hollywood film premieres to the GQ Grooming Awards, BAFTAS to the BRITS, Ricky has showcased some of his best work on the red carpets.

Opening at the end of 2017, Walters is the Owner & Creative Director of SALON64, the new cosmetology destination for a new era. It prides itself on being a dynamic and flexible social hub as well as a high-end luxury destination. A pioneering space where patrons can meet, greet, work (literally) and retreat whilst enjoying a selection of hair styling and pampering treatments, all the while in a zen like atmosphere.

Virgil Abloh x Louis Vuitton – What does this mean for the world of high fashion?


by Isaac Perry

‘Louis Vuitton is delighted to welcome Virgil Abloh as its new Men’s Artistic Director”

Read the press release earlier this week, so the rumours were true, Virgil Abloh is the new Artistic Director of Louis Vuitton appointed on the 26th of this month, changing the face of fashion.

Having been an immovable force in the fashion industry over the past couple of years his brand off-white has caught global headlines and been awarded multiple honours, making streetwear the new desirable high fashion. Abloh has become Louis Vuitton’s first African-American Artistic Director and become one of a few black designers to have graced French fashion houses, with many recognisable names such as Gucci, Balenciaga and Burberry all being lead by white males and the introduction of Virgil to this elite group of brands will bring a fresh diversity, not seen within the last couple of years.

Louis Vuitton is one of the eldest and most recognisable brands around the world with its ever so iconic print desired by so many. The brand fused high fashion and streetwear together through their most recent collaboration with skatewear brand Supreme, which I’m sure you were all aware of. This collaboration was down to Abloh’s predecessor Kim Jones’s creative influence, with Virgil being a natural progression into this realm.

Virgil has been quoted saying, “This opportunity to think through what the next chapter of design and luxury will mean at a brand that represents the pinnacle of luxury was always a goal in my wildest dreams”.

Former creative director Kim Jones was appointed in 2011 and brought what could be considered a new look to this industry, he has now has moved to fellow LVMH- owned brand Christian Dior, is this the shift we have been waiting for?

London has been a dominating force in fashion over the past decades, however, are the iconic French fashion houses taking back the crown?  We’ll have to wait and see.

“For the last eight to 10 years we’ve been having this conversation about what’s new, and for me, that has to do with making luxury relatable across generations.” It has been revealed that he has been putting together an eight-page brand Manuel defining the new ethos of Vuitton, making it more relatable to what people actually wear, however forming a luxury vision.

His first show for Louis Vuitton will take place this June at Paris Men’s Fashion week and to say that we are excited to see what creative flair he brings to the brand would be a massive understatement, keep your eyes peeled.

LAKEY – Putting the cool back into Sportswear


WORDS BY ISAAC PERRY

Spring is on our doorstep and even so, this time of year can still be a little indecisive as to what the weather is going to do, making it even more difficult in choosing what to wear. Is it t-shirt season or are we just dreaming? Over at ‘Clothes make the man’ we believe that comfort at this time of year is key to a successful wardrobe and happy lifestyle.

Lakey is a retro inspired street wear brand, which prides itself on creating high quality, timeless garments, which allow the consumer to show off all aspects of their personality.
Founded in 2016, Lakey showcases an array of products including; Track tops and bottoms, t-shirts, hoodies, hats and waist packs, with a few of our personal favourites being the track sets and their Premier soccer jerseys.

Want to visit that brand personally? Lakey and Relentless energy drinks are coming together for multiple pop up events this year with the next being on the 14th of April. Pay them a visit at 5 Denmark Street, London.
Lakey’s growth has been impressive since the brands birth and has begun exploring a wide variety of diverse design possibilities maintaining the growth of the brand, why not join the ride!

‘‘Your clothes are your wings so come fly with LAKEY’’

5 lifestyle trainers you can run a marathon in

WORDS BY RICHARD MEADOW

Trainers are a status quo, no doubts about that. During the last 10 years Nike, Adidas, New Balance and many more became iconic even though they were designed as simple running shoes. From Adidas’ Ultra Boosts to many Designers’ collabs, these are the top 5 trainers that will make you look fighting  fit  (and comfy too). Get your pocket money ready because we are going on a journey in the fast lane!

The UB’s Effect
Ultra Boosts are everywhere, no doubts. When Adidas released their “greatest running shoe ever”, they did not take the whole Hypebeast’s world into consideration. Ultra Boosts are absolutely stylish and the quality of the materials definitely makes them one of the best running shoes on the market. The Boost cushioning is already iconic, and Adidas’ competitors are on the hunt. That’s why they are in our top 5, get a pair of those asap!

The Good Old Days
Back in the early eighties when a mens gymwear was even more flashy than today, Nike’s “Span II” were a must. Today, 30 years later, they decided to re-release them with their original colour palette. This is a must-have for collectors and sneakers enthusiasts alike, as they will be limited edition as far as we know. Vintage is still a fashion trend, apparently!

Adidas x Kolor, flash to impress.
What happens when you combine Adidas’ experience with the Japanese designer Kolor? Absolute Hypebeast material. Apparently inspired by cycling culture, the adiZero Prime and the Alphabounce Sneakers are flashy and techy (they both include all the latest Adidas tech, including PrimeKnit mesh and their famous Boost). If you are into flashy shoes and you wanna stay comfy, these are a must-have.

Reebok x Hanon
Yet again, another designers collaboration, this time is Reebok’s turn. These shoes are clearly a reference to RB’s “Belly’s gonna get you” from the early 2000’s. This time, they teamed up with the streetwear shop Hanon, to create these “Workout Plus” special edition pair. With a mix of fleshy tones, the “Belly Shoe” is constructed in a unique application and depicts a questionable diet of lager and bar snacks. Beer belly to the front and relaxed indigo to the back. The upper features a butter soft suede and a little cellulite by way of pebbled leather overlays. Premium denim is applied to hold it all together and finally for luxurious comfort, a special bar towel lining and insock are there to take the weight off your feet. You gotta love the belly!

New Balance x J. Crew
New Balance is a big name when it comes to trainers, no doubts. These ones, in particular, are a fantastic choice, for the style-hungry ones. Inspired by Crater Lake National Park in Oregon, these 998 New Balance are a J.Crew exclusive and they are made out of premium American suede. The soothing blue colour, also, is something that makes this pair of shoes an absolute must cop. They are exclusively available at J.Crew, so keep that in mind.

The trainers here work perfectly with fitness clothing, which has a natural active appeal to them. The trainers are designed with both style and running in mind but it’s all about whether you’re willing to spend that kind of money on running shoes!

Santa Maria Dude – Sundek X Diadora

WORDS BY ISAAC PERRY

Diadora has teamed up with lifestyle brand Sundek for its latest Spring 2018 collection, blending the Californian coast and Italian culture.
Both brands showcasing a completely different form of style – Sundek are one of the leading emblems for your classic west coast surfer style, selling everything from sweatshirts to swimming shorts. Diadora on the other hand is an Italian born brand specialising in athletic clothing and footwear in an array of sports

The collection includes Sundeks rainbow motif incorporated within Diadora’s classic designs, collaborating both brands aesthetics as one, with the collaboration consisting of two total looks including; t-shirts, polo’s and sweats and the ever so iconic Diadora track jacket and Sundek board shorts with the matching Camaro hero styles finishing off the outfits.

Both looks consist of a prominently white colour way and also a blue, with vibrant colours seen striped across the front of the track tops and shorts, these both perfect for those sunny summer days and finally an excuse to get those legs out.

Now available at end clothing, go and check it out, its never to early get your summer wardrobe ready