Now I have to be honest, I’m sure like your good selves, I have a penchant for Apple products. This first started probably some 20 years ago on a trip to LA when the entire crew from the photo shoot, took themselves off for an excursion to treat themselves to something called an, “iPod”.
What, so all your music can we stored in this neat, beautifully designed piece of trickery ? I was hooked. This is probably a story that resonates with many of you. Currently, WFH (working from home) my office, our bedroom, does look like a mini Apple showroom, OK albeit a fair bit messier. But, nonetheless this with the beginning of many a man’s love affair with all thing Apple. Well that was until one fatefully in April 2015, when I was watching the brands conference with baited breath to see if all the rumours were true and they were going to launch another revolutionary product that would change our lives and yet another gadget we just couldn’t be without…..
Errr no, the I-watch was the product in question. For the first time Apple had failed me, until now. Following the announcement of the Apple Watch Series 6 and Watch SE, lifestyle brand CASETiFY updates its best-selling collections with custom straps and accessories for the new devices. Available now, customers can personalize and purchase the latest style Apple Watch bands, shipping worldwide from www.casetify.com
Known for quality and customization in the tech accessory space, CASETiFY looks at every detail, creating Apple Watch bands just as stylish and resilient as the people wearing them. Customer favorites include the Printed Saffiano Leather collection, a sweat-resistant and scratch-resistant band, crafted in cruelty-free vegan leather and engineered for ultimate protection against the elements. Now compatible with the new Apple Watch Series 6 and Apple Watch SE, shoppers can browse thousands of prints, add monograms, and complement devices with polished stainless steel buckles and metal adaptors. Built for all-day comfortable wear, the best-selling collection retails for £40
“We know how important everyday tech is to our community, so that’s why we only offer the best quality and style for our Apple Watch bands,” said CASETiFY CEO and Co-founder, Wes Ng. “As leaders and innovators in our industry, customers can count on us for the latest accessories that inspire creativity and self-expression.”
Elevating wearable tech with luxury finishes, CASETiFY offers its latest releases for the new Apple Watch Series 6 and Apple Watch SE. Two collections crafted in European leather, customers can dress their new Apple Watches in essential colorways, with options to personalize and monogram the Genuine Leather Watch Band collection. For a custom, interchangeable band, look no further than the 2-in-1 Italian Leather Watch Band, featuring the world’s first universal adaptor, with three colorways in single and double tour straps. Genuine leather bands start at £50, available to shop today.




There can’t be many fashion brands on the planet as Desirable, Aspirational or in demand as Supreme, at the moment. Already, I’ve committed a moral sin against the brand by describing them as a fashion brand, but surely to describing it as a street wear brand is also serving it an equal disservice ?
BUT, and I’m really asking for it now, have they over stepped the mark? Have they sold out? Are the taking the piss ? I ask these statements as questions, because I too am genuinely not sure. When, one of the oldest Fashion Houses in the world, Louis Vuitton announced their collaboration with the Streetwear, Skatewear, Fashion Brand, ohhhh whatever, on a collection of dually branded clothes, accessories, shoes etc all of which debuted as part of their Fall-Winter 2017 show in Paris. People, literally wet themselves with excitement, the Fashion and style web went into meltdown and, the then, Creative Director of the Fashion House, Mr Kim Jones, was hailed a genius and a visionary. Pop up stores followed in the style capitals around the global and epic queues ensued !
Earlier this month, we saw the launch of the brands latest collaboration and somewhat of a departure and a first for Supreme when they worked with the hottest, current make-up artist legend and creative design director of Procter and Gamble beauty, Ms Pat McGrath. Producing a lipstick in the hottest of MatteTrance Supreme Reds ! And yes you guested, it’s literally selling like the old proverbial hotcakes.
Now returning to the questions I asked prior, essentially is Supreme Masters at Creativity or the Emperor’s new clothes?
Fundamentally, it is your choice and as I stated earlier, I’m am not sure, as I tool have been enticed, excited and enthralled, but these usual partnerships and their undoubted collectibility. 









